One of our clients in the industrial seals sector approached Antartika in late March 2020 (during the peak of the Covid pandemic) with the goal of capturing new potential online customers and increasing the volume of B2B contacts.
Among the strengths to be communicated online, in addition to the supply of a complete product range for different customer needs, are the design of custom items and the offer of specific services for consultancy, training and pre- and post-sales technical support.
The Google Ads search network
We set up Google Ads campaigns on the Search Network for our client. The goal is to display text ads to potential customers precisely when they search for specific products on Google, making them more inclined to contact the company.
Landing Page for Lead Generation
The campaign ads lead to a specially designed Landing Page that facilitates the collection of targeted contacts. In addition to presenting the company’s range of products and services, these pages offer users the chance to download the complete product catalog in exchange for their contact information.
An unprecedented volume of leads
The Lead Generation campaigns on Google Ads have increased our client’s visibility and led to an unprecedented volume of Leads, both in quantity and quality: within the first few weeks, contacts were received from prominent companies and large distribution groups known internationally.
Constantly growing B2B leads
Thanks to continuous monitoring of the data recorded by Google Ads and the ad hoc configuration of Web Analytics tools, we have been able to obtain valuable information to optimize active campaigns. The result? The number of contacts received from the Landing Pages has progressively increased year after year.
