Nuvola World is an Italian company with international reach that offers clear dental aligners completely Made in Italy. They approached Antartika to create a new dynamic, fast and functional website to promote their products overseas.
The project overseen by Antartika involved the development of the website nuvolaworld.com based on the client’s concept. The intention was to focus on the company and the philosophy behind it, targeting an audience that identifies with and shares its values and principles.
A mix of emotion and performance
The website’s content combines quotes, inspirations and multimedia content with an emotional approach, organized into pages where the product is presented, delving into technical terminology only when necessary and functional to the storytelling. The result is a minimal website that is easy to navigate and highly performant.
Graphics and User Experience
- The client provided a minimalistic Web Design, placing the product and its qualities at the center without dispersing the user’s attention.
- Simple and intuitive navigation.
- Highly performative: through optimization efforts, the website becomes faster and more user-friendly while improving its ranking on Google.
Performance optimization results
At the time of publication, excellent performance results were recorded using the Google PageSpeed tool. The values range from 100 or slightly less for Performance, Accessibility, Best Practices and SEO.
The subsequent integration of scripts (Hubspot, Vimeo) currently limits overall performance but does not affect the optimizations. The website remains accessible and optimized as it follows web best practices.
The elements of success
These results were achieved through:
- The use of a custom font choice and fluid typography to minimize file size and maximize flexibility in style.
- Design focused on SEO and responsiveness, minimizing the use of external resources.
- A modular and fully custom approach for each section of the website to achieve maximum customization (including the development of custom scroll animations).
Technical specifications
- Custom font and fluid typography for optimal screen rendering and fewer display issues across different devices.
- Fully responsive design.
- Custom scroll animations to enhance the content browsing experience.
- Modular approach for each website section to enable easier and streamlined content management.
- Privacy and Cookie compliance through the use of the Iubenda service.
