Reach, automation, simplified management: are Google’s Performance Max campaigns really a universal solution? Here’s when they make sense in B2B. Read more » from Google Performance Max Campaigns: 6 Things to Know Before Using Them in B2B
How can you evaluate the performance of your Google Ads campaigns? What are good values for CTR, CPC, and Conversion Rate? We’ve tried to answer these questions based on data from various sources. Read more » from Understanding Google Ads Reports: What’s a Good CTR / CPC / Conversion Rate?
Why can’t you see your Google Ads? In this article, we explore the most common reasons and explain why searching for your ads might actually hurt your campaign performance. Read more » from Why you can’t see your Google ads (and why you shouldn’t search for them)
What are conversions? Why is it important to track them accurately? Let’s explore one of the key elements to maximize the performance of your Google Ads campaigns. Read more » from Conversion Tracking in Google Ads: The Key to Successful Campaigns
Who are your competitors on Google Ads? What types of campaigns and ads are they investing in? In this article, we will present some tools to use for researching and analyzing the competition. Read more » from Competitor Analysis in Google Ads: Discover Who Your Competitors Are and Spy on What They Do
Google Ads’ Smart Bidding is one of the most powerful solutions for achieving marketing goals. Discover how these bidding strategies helped one of our clients increase valuable leads and optimize their investment. Read more » from Google Ads Smart Bidding: How to Leverage it to Increase Leads
With over 2 billion active users, YouTube is the ideal channel to introduce your brand to new potential customers. Discover how advertising works on YouTube and what the main video ad formats are. Read more » from YouTube Ads: Ad Formats and Marketing Objectives
Google Ads allows creating advertising strategies to target specific audiences. Display campaigns enable connecting with more individuals similar to our target audience but who are not yet familiar with us. Read more » from PPC and Display Campaigns: Contextual and Audience Targeting
Would you like to promote your brand and what you offer, but you’re not sure which type of Google Ads campaign is best for you? Let’s see what to choose based on your marketing objectives. Read more » from Google Ads and Marketing Objectives: Choose the Right Campaign
How the Covid-19 Pandemic Has Influenced the Online Advertising Market: Here Are the Data We Have So Far. Read more » from The Effects of Covid-19 on the PPC Market
Are your Brand Keywords truly yours? Discover how Brand Protection campaigns in Google Ads can help you safeguard your brand before it’s buried under your competitors’ ads. Read more » from Brand Protection Campaigns on Google Ads: Why Use Them?
When used attentively and mindfully, Google Ads’ Keyword Insertion function can generate specific and relevant ads that enhance the performance of the PPC campaign. Read more » from Google Ads Keyword Insertion: Benefits and Challenges
Negative keywords are crucial for the success of a Pay Per Click campaign. Discover the list of common negative keywords applicable to most Google Ads accounts. Read more » from Google Ads: Essential Negative Keywords for your PPC Campaign
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