Google Analytics offers different levels of detail for analyzing the origin of website traffic. In this article, we describe the three main methods to guide you toward a clearer and more conscious data reading Read more » from Where do your website users come from? A simple guide to traffic channels in Google Analytics
UTM parameters are one of the most powerful tools for accurately tracking the source of website visits. Learn how they work and how they can help improve your campaigns. Read more » from A Guide to UTM Parameters: The Secret Weapon for Digital Campaigns
What is server-side tracking? Discover how it works and its advantages over client-side tracking, the most widespread implementation to date. Read more » from Server-side Tracking: The Future of Web Analytics
Learn how to identify spam traffic in Google Analytics: follow our guide to remove ghost referrals and spam crawlers from your reports. Read more » from How to Eliminate Spam Traffic in Google Analytics
Is your Analytics recording a very low bounce rate, below 10%? Unfortunately, this figure might indicate that the tracking hasn’t been implemented correctly. Let’s explore how to solve this issue. Read more » from Bounce Rate Too Low in Google Analytics: What Does It Mean?
Is your Analytics recording a pages per session value below 1? This data could indicate that tracking hasn’t been implemented correctly. Let’s explore how to address this issue. Read more » from Pages per Session Below 1 in Google Analytics: What Does It Mean?
Do you want to create customized, dynamic, and interactive reports to present to your clients? Looker Studio (formerly Google Data Studio) is a powerful tool that will enhance your web marketing activities. Read more » from Looker Studio (formerly Google Data Studio): what it is and why you should start using it today
Google Analytics 4 (GA4) is here.
Let’s explore the key differences compared to the old version and the reasons why you should implement GA4 on your website now. Read more » from Google Analytics 4: Why Implement It Now
What is Direct traffic in Google Analytics? Is it truly just users who are already familiar with your brand? Discover the most common cases in which a site visit is attributed to this channel. Read more » from Direct Traffic in Google Analytics: Do You Really Know It?
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