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What is the Digital Marketing Audit
The Digital Marketing Audit is a document prepared by web marketing professionals following a comprehensive analysis of your company’s digital presence. It’s a personalized and in-depth examination of your brand, objectives, and communication channels.
Why Do It and Who Benefits
The Digital Marketing Audit is an essential tool to guide marketing and communication decisions within a business. What are the business goals? Is the current website suitable for the Buyer Persona? Is social media communication coordinated and effective?
If the starting foundations are not clear, it’s impossible to understand the direction for growth and improvement. We provide this starting point: the Digital Marketing Audit.
The Digital Marketing Audit is for you if:
- You are a marketing manager.
- You are an entrepreneur who believes that business communication is crucial.
- You work in the marketing department and want to convince your boss to revitalize the company’s communication.
- Your company has never conducted a thorough examination of the brand, objectives, and communication channels.
What We Do in Practice
We analyze your digital presence considering the following four fundamental aspects:
- Website
- Search engine ranking
- Keywords
- Social media
(NB: In order to conduct a truly comprehensive analysis, we may ask you to temporarily share access to your Google Ads and Google Analytics accounts, if they exist).
Here are the four aspects in detail:
1. Website Analysis
We thoroughly analyze your website, focusing on:
- Sitemap and page structure for user usability
- Desktop and mobile speed
- Legal aspects: GDPR, cookies, and privacy policy
- Presence/absence of essential tools (e.g., Google Analytics)
Following this analysis, we provide insights on how to:
- Make your website faster and more performant
- Make your website compliant with current privacy regulations
- Improve your site structure based on your business objectives
2. Ranking Analysis
We conduct an analysis of your website’s positioning on Google’s search results page. In particular, you can see:
- How many and which keywords your website is ranked for on Google
- What are the most relevant keywords for your business
- On which keywords you can work more to achieve better results
- Comparison with competitors
Following this analysis, we provide insights on:
- How to optimize your website’s structure for SEO
- What are the essential keywords for your business to increase your site’s visibility in search engines
3. Keyword Research
We conduct a thorough keyword research for your business. This list of keywords is crucial to start a profitable SEO (organic search engine positioning) and Google Ads (paid text ads) activity.
Following this analysis, we provide insights on:
- Which keywords are most searched for your business
- Which keywords are most cost-effective (in terms of average cost per click)
4. Social Media Analysis
We analyze your presence on social media platforms. In particular, we conduct:
- Measurement of ongoing social activity performance
- Analysis of message type, tone of voice, CTAs
- Comparison with competitors
Following this analysis, we provide insights on:
- How to define specific and measurable goals for social media
- How to make social communication more effective on the channels already in use
- Any errors and areas for improvement specific to each platform
- Any new social platforms to use
What Happens After the Digital Marketing Audit
The analysis will be presented to you in a live appointment and explained by our SEO, Google Ads, Facebook Ads, and Web Development specialists.
We will provide you with a summary checklist that outlines the most important aspects of your online presence, such as:
- Your strengths and how to invest in them even more
- Your weaknesses and how to correct them
- Urgent errors that need attention
- Areas for improvement and opportunities
- Concrete and immediate solutions for exponential growth of your digital presence
Have we convinced you?
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