{"id":11333,"date":"2024-06-19T08:43:00","date_gmt":"2024-06-19T06:43:00","guid":{"rendered":"https:\/\/www.antartika.it\/?p=11333"},"modified":"2024-06-19T16:17:56","modified_gmt":"2024-06-19T14:17:56","slug":"conversion-tracking-google-ads-successful-campaigns","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/google-ads\/conversion-tracking-google-ads-successful-campaigns\/","title":{"rendered":"Conversion Tracking in Google Ads: The Key to Successful Campaigns"},"content":{"rendered":"\n

Keywords, campaign types<\/a>, ads, ad groups, assets, audience segments<\/a>, bidding strategy<\/a>, negative keywords<\/a>, target locations, placements, ad scheduling,\u2026
When we are entrusted with a new Google Ads<\/a> account, we know well that the list of configurations we will have to analyze will be very long!<\/p>\n\n\n\n

Where to start?
One of the first aspects we always check is conversion tracking:<\/strong> is tracking active? What actions are being monitored? How were they implemented? What configurations were chosen?<\/p>\n\n\n\n

It may seem superfluous to say, but accurate conversion tracking<\/strong> is essential to maximize the effectiveness and performance <\/strong>of your online advertising<\/a> activities: without reliable data, it becomes impossible to evaluate the impact of campaigns and make informed decisions to optimize them, yet it is not uncommon for conversion tracking to be handled superficially.<\/p>\n\n\n\n

In this article, we will explore what conversions are, why it is crucial to track them correctly, and the different methods available for tracking in Google Ads.<\/p>\n\n\n\n

Conversions: What Are They?<\/h2>\n\n\n\n

Used to evaluate the effectiveness of digital activities, conversions are actions <\/strong>that a company considers particularly relevant to its business. <\/strong>In Google Ads, a conversion indicates that a user has completed one of these relevant actions after interacting with an ad.<\/p>\n\n\n\n

Every advertiser can choose which actions to track<\/strong> as conversions based on their type of business and goals.<\/strong><\/p>\n\n\n\n

Some of the most common conversions are:<\/p>\n\n\n\n

    \n
  • Completion of an online purchase<\/li>\n\n\n\n
  • Submission of a contact form or request for a quote<\/li>\n\n\n\n
  • Phone calls to the company’s number<\/li>\n\n\n\n
  • Clicks on contacts listed on the website (email address, phone number, WhatsApp link, etc.)<\/li>\n\n\n\n
  • Newsletter sign-ups<\/li>\n\n\n\n
  • Account creation<\/li>\n\n\n\n
  • Document downloads (catalogs, brochures, etc.)<\/li>\n\n\n\n
  • App installations<\/li>\n\n\n\n
  • Viewing embedded videos on the website<\/li>\n\n\n\n
  • Adding products to the cart<\/li>\n\n\n\n
  • Viewing a strategic page within the website<\/li>\n\n\n\n
  • Etc.<\/li>\n<\/ul>\n\n\n