{"id":11527,"date":"2024-09-17T15:56:13","date_gmt":"2024-09-17T13:56:13","guid":{"rendered":"https:\/\/www.antartika.it\/?p=11527"},"modified":"2024-09-17T19:05:00","modified_gmt":"2024-09-17T17:05:00","slug":"sustainable-browsing-digital-carbon-footprint","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/ideas\/sustainable-browsing-digital-carbon-footprint\/","title":{"rendered":"Sustainable Browsing: Reducing Your Digital Carbon Footprint"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a carbon footprint, and what is it for?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA carbon footprint (or greenhouse gas footprint) is a calculated value or index that makes it possible to compare the total amount of greenhouse gases that an activity, product, company or country adds to the atmosphere. Carbon footprints are usually reported in tonnes of emissions (CO<sub>2<\/sub>-equivalent) per unit of comparison.\u201d<\/p>\n<cite><a href=\"https:\/\/en.wikipedia.org\/wiki\/Carbon_footprint\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In simpler terms, a <strong>carbon footprint<\/strong> is an essential tool to understand <strong>how our daily actions<\/strong>\u2014such as driving a car or using electricity\u2014<strong>impact the environment through greenhouse gas emissions<\/strong>, the main culprits behind global warming and climate change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Calculating the carbon footprint<\/strong> allows us to quantify the environmental impact of individual behaviors, companies, products, or entire countries in terms of <strong>tons of CO<sub>2<\/sub>-equivalent emissions released into the atmosphere<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This calculation serves as a starting point to <strong>identify areas where we can intervene<\/strong>, aiming to reduce our impact on climate change and <strong>protect the planet for future generations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we won&#8217;t dive into the specifics of how the carbon footprint is calculated. Instead, we&#8217;ll focus on the <strong>carbon footprint generated by using the internet<\/strong>, exploring in depth the <strong>aspects to consider to minimize our digital carbon footprint<\/strong> and be more responsible and aware of our online activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Digital Carbon Footprint of the Internet<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIf the Internet was a country, it would be the 4th largest polluter.\u201d<br><\/p>\n<cite><a href=\"https:\/\/www.sustainablewebmanifesto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Web Manifesto<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>internet consumes <a href=\"https:\/\/www.bbc.com\/future\/article\/20200305-why-your-internet-habits-are-not-as-clean-as-you-think\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.bbc.com\/future\/article\/20200305-why-your-internet-habits-are-not-as-clean-as-you-think\" rel=\"noreferrer noopener\">an enormous amount of energy<\/a><\/strong>. But how is that possible?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To <strong>maintain and store the information<\/strong> available on the World Wide Web, massive <strong>databases, servers, storage facilities,<\/strong> and <strong>data centers<\/strong> are scattered around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, <strong>everything we use on our digital devices<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>streaming <strong>videos<\/strong>, <\/li>\n\n\n\n<li>listening to <strong>music<\/strong>, <\/li>\n\n\n\n<li>interacting on <strong>social media<\/strong>, <\/li>\n\n\n\n<li>using <strong>email<\/strong>, <strong>chats<\/strong>, <strong>video calls<\/strong>, <\/li>\n\n\n\n<li>playing online <strong>games<\/strong>, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">exists thanks to <strong>data centers<\/strong>, <strong>network <\/strong>connections, and the <strong>devices <\/strong>we own (which themselves were created with CO<sub>2<\/sub> emissions).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often, the <strong>electricity required to power the internet<\/strong> comes from <strong>fossil fuels<\/strong>, generating a significant amount of CO<sub>2<\/sub> emissions. Globally, the carbon footprint of the internet amounts to a staggering <strong>1.6 billion tons of greenhouse gases per year<\/strong>, roughly <strong><a href=\"https:\/\/www.energuide.be\/en\/questions-answers\/do-i-emit-co2-when-i-surf-the-internet\/69\/#:~:text=In%20terms%20of%20greenhouse%20gas,the%20Covid%2D19%20effect).\" target=\"_blank\" rel=\"noreferrer noopener\">3.7% of global emissions<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the graph below, we can compare <a href=\"https:\/\/www.ictfootprint.eu\/en\/faq-page\/what-are-greenhouse-gases-ghg-0\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.ictfootprint.eu\/en\/faq-page\/what-are-greenhouse-gases-ghg-0\" rel=\"noreferrer noopener\">greenhouse gas emissions<\/a> across various sectors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/emissioni-co2-carbon-footprint-data-centers.jpg\" alt=\"co2 emissions carbon footprint data centers\" class=\"wp-image-11506\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/emissioni-co2-carbon-footprint-data-centers.jpg 750w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/emissioni-co2-carbon-footprint-data-centers-300x169.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Source: <a href=\"https:\/\/8billiontrees.com\/carbon-offsets-credits\/carbon-ecological-footprint-calculators\/carbon-footprint-of-data-centers\/\" target=\"_blank\" rel=\"noreferrer noopener\">billiontrees.com<\/a><\/sup><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">However, <a href=\"https:\/\/datacentremagazine.com\/articles\/top-10-data-centres-using-green-energy\" target=\"_blank\" rel=\"noreferrer noopener\">many of the largest data centers<\/a> are now powered by green energy. <strong>Over the last decade, this sector has become a major driver of renewable energy adoption<\/strong>. In 2020, tech giants like Amazon, Google, and Facebook were among the top ten purchasers of clean energy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, <strong>Google Cloud<\/strong> boasts several world-firsts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>in 2007, it became the first major company to achieve <strong>carbon neutrality<\/strong>;<\/li>\n\n\n\n<li>in 2017, it was the first major global company to match its energy consumption with <strong>100% renewable energy<\/strong>;<\/li>\n\n\n\n<li>by 2030, Google aims to use <strong>carbon-free energy<\/strong> across its entire global data center network.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1291\" height=\"719\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/dati-google.png\" alt=\"google cloud carbon footprint\" class=\"wp-image-11618\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/dati-google.png 1291w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/dati-google-300x167.png 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/dati-google-1024x570.png 1024w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/dati-google-768x428.png 768w\" sizes=\"auto, (max-width: 1291px) 100vw, 1291px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Source: <a href=\"https:\/\/www.flexidao.com\/post\/data-centers-energy-management-transition-to-renewable-energy\" target=\"_blank\" rel=\"noreferrer noopener\">flexidao.com<\/a><\/sup><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Carbon Footprint of Websites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To exist online, a website needs to be hosted on a <strong>server<\/strong>, known as <strong>hosting<\/strong>. This server is housed in <strong>data centers<\/strong>: hosting can literally be translated as &#8220;hosting server&#8221; since it provides the necessary infrastructure for a website to operate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other side of the network connection, the <strong>user <\/strong>(or <strong>client<\/strong>) makes a request by typing the website&#8217;s address in the browser (e.g., <a href=\"https:\/\/www.antartika.it\/en\/\" data-type=\"page\" data-id=\"2\">www.antartika.it<\/a>). This request is sent to Antartika&#8217;s <strong>hosting servers<\/strong>, which return the content of the website corresponding to the requested domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/client-server-model.jpg\" alt=\"client server model\" class=\"wp-image-11512\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/client-server-model.jpg 1000w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/client-server-model-300x180.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/client-server-model-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Source: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Client%E2%80%93server_model\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/Client%E2%80%93server_model\" rel=\"noreferrer noopener\">Wikipedia<\/a><\/sup><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So, on one end, there are <strong>clients<\/strong>\u2014us and our devices\u2014<strong>requesting <\/strong>access to a website; on the other end, there\u2019s a <strong>server <\/strong>that responds via the <strong>website<\/strong>, with the <strong>network <\/strong>in between facilitating communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every website,<\/strong> therefore, <strong>has its own carbon footprint<\/strong>. This footprint can be optimized to reduce greenhouse gas emissions as much as possible. We discuss this further in the article: &#8220;<a href=\"https:\/\/www.antartika.it\/en\/web-development\/website-carbon-footprint-make-websites-sustainable\/\" data-type=\"link\" data-id=\"https:\/\/www.antartika.it\/en\/web-development\/website-carbon-footprint-make-websites-sustainable\/\">Website Carbon Footprint: Why and How to Make Websites More Sustainable<\/a>.&#8221;<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    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0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\">Subscribe to our Newsletter<\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/11527#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to Reduce Your Digital Carbon Footprint<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>We often forget, but every web <strong>search<\/strong>, every <strong>email <\/strong>sent or received, and every <strong>status update<\/strong> on social media <strong>consumes electricity<\/strong> and, consequently, produces <strong>greenhouse gas emissions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To contribute to reducing emissions, considering what we&#8217;ve learned so far, the best advice would be to \u201cgo back to the roots.&#8221; However, it&#8217;s clear that <strong>we can&#8217;t go back to a time when the internet didn&#8217;t exist<\/strong>\u2014it\u2019s essential for countless daily activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, there are <strong>actions we can take to make a difference<\/strong>. Let\u2019s create <strong>a practical, simple, and useful list of actions<\/strong> (not exhaustive) that anyone can implement daily.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Limit the exchange of emails<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever received an email to which you would have replied with just &#8220;thanks&#8221;? In this case, it&#8217;s worth not responding\u2014the message doesn&#8217;t contain essential information for the recipient. A thank-you is <a href=\"https:\/\/www.antartika.it\/en\/web-marketing\/digital-etiquette-online-communication\/\">polite, but not in the digital world<\/a>, where a thank-you can contribute to more pollution!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIf every adult in the UK sent one less &#8220;thank you&#8221; email, it could save 16,433 tonnes of carbon a year &#8211; the equivalent to taking 3,334 diesel cars off the road.\u201d<\/p>\n<cite>Fonte: <a href=\"https:\/\/www.bbc.com\/future\/article\/20200305-why-your-internet-habits-are-not-as-clean-as-you-think\" target=\"_blank\" rel=\"noreferrer noopener\">bbc.com<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Limit email recipients<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be selective about the number of recipients in your emails, avoiding mass CC mailings.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Avoid sending attachments (when possible)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need to send an email with attachments that are available online (e.g., PDFs or images), share the link instead of downloading the files. This can significantly lighten the email&#8217;s load without omitting necessary information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/internet-habits-mail-photo.jpg\" alt=\"co2 emissions email with attachments\" class=\"wp-image-11520\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/internet-habits-mail-photo.jpg 1000w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/internet-habits-mail-photo-300x169.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/internet-habits-mail-photo-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Source: <a href=\"https:\/\/www.bbc.com\/future\/article\/20200305-why-your-internet-habits-are-not-as-clean-as-you-think\" target=\"_blank\" rel=\"noreferrer noopener\">bbc.com<\/a><\/sup><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Carefully select your newsletters<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every email you receive adds to your carbon footprint: a newsletter with a single image produces about 50g of CO<sub>2<\/sub>. Unsubscribing from newsletters you don&#8217;t read will make a difference for the planet and your inbox.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Prefer messages over emails<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sending messages via chat (e.g., WhatsApp, Messenger, Telegram, Viber, and Slack) or SMS is less polluting than emails. A <a href=\"https:\/\/www.sami.eco\/blog\/empreinte-carbone-email\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.sami.eco\/blog\/empreinte-carbone-email\" rel=\"noreferrer noopener\">recent study<\/a> shows that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending an email with a 1MB attachment to a single recipient emits 3.3g of CO<sub>2<\/sub>e.<\/li>\n\n\n\n<li>Sending a short, attachment-free message to 10 different recipients emits 4.9g of CO<sub>2<\/sub>e.<\/li>\n<\/ul>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Save space on the cloud<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reduce cloud usage and favor storage on physical hard drives. Also, regularly clean up your online files as you do in your physical space.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Close browser windows and tabs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Limit the number of windows and tabs open in your browser, and close those you haven&#8217;t used for at least 10 minutes. You can always reopen them when needed.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Lower screen brightness<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reducing screen brightness from 100% to 70% can save up to 20% of the energy used, resulting in a significant carbon (and cost) saving.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Turn off unused devices<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a device in standby mode but aren&#8217;t using it, it&#8217;s better to turn it off entirely.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Delete inactive online accounts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remove all online accounts you don&#8217;t use. They occupy space in a data center somewhere, whether they\u2019re being used or not.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Reduce video calls or conferences<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turning off the camera during video calls significantly reduces greenhouse gas emissions. So, if possible, turn off the camera to reduce your carbon footprint\u2014or better yet, opt for a phone call.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Be mindful of streaming services<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid streaming music or movies; instead, download files to local storage (your phone, computer, or tablet). In 2020, long-form video streaming accounted for about 45% of total internet traffic, generating 55g of CO<sub>2<\/sub> per user per hour of streaming. Spotify confirms that user streaming represents 42% of the 353,000 tons of CO<sub>2<\/sub> it produces annually.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Limit social media use<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reduce time spent on social media. According to <a href=\"https:\/\/carbonliteracy.com\/the-carbon-cost-of-social-media\/#:~:text=Cumulative%20impact&amp;text=According%20to%20Greenspector%2C%20there%20were,the%20carbon%20footprint%20of%20Malaysia.\" data-type=\"link\" data-id=\"https:\/\/carbonliteracy.com\/the-carbon-cost-of-social-media\/#:~:text=Cumulative%20impact&amp;text=According%20to%20Greenspector%2C%20there%20were,the%20carbon%20footprint%20of%20Malaysia.\" target=\"_blank\" rel=\"noreferrer noopener\">Greenspector<\/a>, greenhouse gas emissions from social media rank in this order:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/greenspector-gco2-per-minute-1024x670.jpg\" alt=\"social media gco2 per minute\" class=\"wp-image-11523\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/greenspector-gco2-per-minute-1024x670.jpg 1024w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/greenspector-gco2-per-minute-300x196.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/greenspector-gco2-per-minute-768x503.jpg 768w, https:\/\/www.antartika.it\/wp-content\/uploads\/2024\/09\/greenspector-gco2-per-minute.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Source: <a href=\"https:\/\/carbonliteracy.com\/the-carbon-cost-of-social-media\/#:~:text=Cumulative%20impact&amp;text=According%20to%20Greenspector%2C%20there%20were,the%20carbon%20footprint%20of%20Malaysia.\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/carbonliteracy.com\/the-carbon-cost-of-social-media\/#:~:text=Cumulative%20impact&amp;text=According%20to%20Greenspector%2C%20there%20were,the%20carbon%20footprint%20of%20Malaysia.\" rel=\"noreferrer noopener\">Greenspector<\/a><\/sup><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Carbon footprint calculators developed specifically for social media are also available, such as the <a href=\"https:\/\/www.comparethemarket.com.au\/energy\/features\/social-carbon-footprint-calculator\/\" data-type=\"link\" data-id=\"https:\/\/www.comparethemarket.com.au\/energy\/features\/social-carbon-footprint-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Carbon Footprint Calculator<\/a>.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Choose online books and newspapers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reading news or books online generates fewer greenhouse gases than the same content on paper.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 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form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\">Subscribe to our Newsletter<\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/11527#wpcf7-f12032-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Towards a Sustainable Digital Future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout this article, we\u2019ve explored <strong>the carbon footprint associated with internet usage<\/strong>, revealing the deep environmental impact of our digital behaviors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the internet\u2019s infrastructure consumes massive amounts of energy and produces greenhouse gases, there are small, <strong>concrete steps we can take to reduce these emissions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift toward renewable energy shows a growing commitment to sustainability, but <strong>the path to a carbon-neutral internet is still long.<\/strong> Responsibility lies not only with tech giants but with all of us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, integrating <strong>sustainability into digital practices<\/strong> will no longer be just an ethical choice but a necessity. Awareness is the first step: <strong>knowing the carbon footprint of our online behaviors <\/strong>helps us make better decisions, not just for ourselves but for the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.antartika.it\/en\/\" data-type=\"link\" data-id=\"https:\/\/www.antartika.it\/en\/\">Antartika<\/a>, our web marketing agency, we place great emphasis on <strong>digital sustainability for businesses<\/strong>: we offer solutions to <strong>reduce online environmental impact<\/strong>, from <a href=\"https:\/\/www.antartika.it\/en\/web-development\/website-carbon-footprint-make-websites-sustainable\/\" data-type=\"link\" data-id=\"https:\/\/www.antartika.it\/en\/web-development\/website-carbon-footprint-make-websites-sustainable\/\">website optimization strategies <\/a>to implementing more eco-friendly practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.antartika.it\/en\/contacts\/\">Contact us<\/a> to find out how to <strong>become a greener company<\/strong> in the digital world!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All online activities have an environmental impact. Discover how you can reduce your digital carbon footprint. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/ideas\/sustainable-browsing-digital-carbon-footprint\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Sustainable Browsing: Reducing Your Digital Carbon Footprint<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":11499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-11527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/11527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=11527"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/11527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/11499"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=11527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=11527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=11527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}