{"id":12744,"date":"2026-06-17T13:41:39","date_gmt":"2026-06-17T11:41:39","guid":{"rendered":"https:\/\/www.antartika.it\/news\/come-misurare-presenza-ai-dove-iniziare\/"},"modified":"2026-06-17T14:00:39","modified_gmt":"2026-06-17T12:00:39","slug":"measuring-ai-ranking-where-to-start","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/artificial-intelligence\/measuring-ai-ranking-where-to-start\/","title":{"rendered":"Does your company exist in AI search? How to verify it with real data and where to start"},"content":{"rendered":"\n

Does your company appear in ChatGPT, Gemini or Copilot responses? Maybe yes, maybe no, maybe it depends on who’s asking. Knowing whether you actually appear in AI searches is less straightforward than it seems. <\/strong><\/p>\n\n\n\n

Find out how to get real data on your AI presence<\/strong> using the tools available today, what Google and Microsoft recommend<\/strong> to improve your visibility, why no<\/strong> SEO, GEO or AEO hack<\/strong> can replace consistent and solid work.<\/p>\n\n\n\n

First of all: what does AI actually know about your company?<\/h2>\n\n\n\n

Try this: open any AI tool and ask “do you know X company?”<\/em><\/strong>. It will almost certainly say yes<\/strong>, but don’t celebrate just yet.<\/p>\n\n\n\n

If you’re logged in, the model may be drawing from your conversation history<\/strong> or documents<\/strong> you’ve shared previously. If you’ve used the chatbot to search for your company in past sessions, that memory<\/strong> is still there.<\/p>\n\n\n\n

AI search engines generally work in two ways:<\/p>\n\n\n\n