{"id":8840,"date":"2017-09-11T11:40:12","date_gmt":"2017-09-11T09:40:12","guid":{"rendered":"https:\/\/www.antartika.it\/news\/adwords-parole-chiave-negative-non-possono-mancare-campagna-ppc\/"},"modified":"2017-09-11T16:29:00","modified_gmt":"2017-09-11T14:29:00","slug":"google-ads-essential-negative-keywords-ppc-campaign","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/google-ads\/google-ads-essential-negative-keywords-ppc-campaign\/","title":{"rendered":"Google Ads: Essential Negative Keywords for your PPC Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Negative keywords are<strong> essential for the success of a Pay Per Click campaign. <\/strong>But what should you do when you need to create a list from scratch, risking the omission of vital keywords? At Antartika, we&#8217;ve developed a &#8220;<strong>base list<\/strong>&#8221; that we use as a starting point for defining our clients&#8217; lists. We present it in this article, hoping it can aid you in your campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Negative Keywords?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Negative keywords<\/strong> are terms or phrases we don&#8217;t want to associate with our product or service. By adding them to our PPC campaign, Google Ads <strong>won&#8217;t display ads<\/strong> when users use these words in their searches. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if we offer interpretation services, we might inadvertently show our ad to those seeking jobs in the field or looking for related university courses. Therefore, it&#8217;s important to add negative keywords like &#8220;job opening&#8221; or &#8220;university&#8221; to our list.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    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   <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/8840#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset 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Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What are the Benefits of Negative Keywords for a PPC Campaign?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly monitoring search terms that trigger our ads and creating a list of negative keywords allows us to <strong>save money<\/strong> by avoiding clicks that are not relevant. This also <strong>enhances the Click-Through Rate (CTR)<\/strong> of our ads or keywords, leading to benefits like improving the keyword&#8217;s Quality Score and reducing the Cost Per Click (CPC) compared to competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to our experience with clients&#8217; PPC campaigns, we&#8217;ve compiled <strong>a list of common negative keywords,<\/strong> which we present below. <strong>However, this list shouldn&#8217;t be used indiscriminately, <\/strong>as every company has its unique characteristics and specifications. Before excluding keywords from a campaign, it&#8217;s important to ensure that they won&#8217;t contribute to achieving your goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Job Searches<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords to exclude those searching for jobs in your field:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hiring<\/li>\n\n\n\n<li>career<\/li>\n\n\n\n<li>careers<\/li>\n\n\n\n<li>collaboration<\/li>\n\n\n\n<li>resume<\/li>\n\n\n\n<li>CV<\/li>\n\n\n\n<li>employer<\/li>\n\n\n\n<li>full time<\/li>\n\n\n\n<li>full-time<\/li>\n\n\n\n<li>employment<\/li>\n\n\n\n<li>work with us<\/li>\n\n\n\n<li>working<\/li>\n\n\n\n<li>jobs<\/li>\n\n\n\n<li>job<\/li>\n\n\n\n<li>occupation<\/li>\n\n\n\n<li>occupations<\/li>\n\n\n\n<li>part time<\/li>\n\n\n\n<li>part-time<\/li>\n\n\n\n<li>open positions<\/li>\n\n\n\n<li>salary<\/li>\n\n\n\n<li>internship<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Educational\/Research Field<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords to exclude those seeking courses\/schools or conducting research on a specific topic and are less likely to make a purchase:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>admission<\/li>\n\n\n\n<li>admissions<\/li>\n\n\n\n<li>articles<\/li>\n\n\n\n<li>article<\/li>\n\n\n\n<li>association<\/li>\n\n\n\n<li>associations<\/li>\n\n\n\n<li>case study<\/li>\n\n\n\n<li>certification<\/li>\n\n\n\n<li>certifications<\/li>\n\n\n\n<li>class<\/li>\n\n\n\n<li>classes<\/li>\n\n\n\n<li>college<\/li>\n\n\n\n<li>conference<\/li>\n\n\n\n<li>conferences<\/li>\n\n\n\n<li>courses<\/li>\n\n\n\n<li>course<\/li>\n\n\n\n<li>data<\/li>\n\n\n\n<li>definition<\/li>\n\n\n\n<li>diagram<\/li>\n\n\n\n<li>diploma<\/li>\n\n\n\n<li>diplomas<\/li>\n\n\n\n<li>exam<\/li>\n\n\n\n<li>exams<\/li>\n\n\n\n<li>examples<\/li>\n\n\n\n<li>example<\/li>\n\n\n\n<li>faculty<\/li>\n\n\n\n<li>guide<\/li>\n\n\n\n<li>guides<\/li>\n\n\n\n<li>learning<\/li>\n\n\n\n<li>entry<\/li>\n\n\n\n<li>institutes<\/li>\n\n\n\n<li>institute<\/li>\n\n\n\n<li>instructor<\/li>\n\n\n\n<li>instructors<\/li>\n\n\n\n<li>degree<\/li>\n\n\n\n<li>degrees<\/li>\n\n\n\n<li>books<\/li>\n\n\n\n<li>book<\/li>\n\n\n\n<li>magazine<\/li>\n\n\n\n<li>manual<\/li>\n\n\n\n<li>manuals<\/li>\n\n\n\n<li>map<\/li>\n\n\n\n<li>maps<\/li>\n\n\n\n<li>master<\/li>\n\n\n\n<li>report<\/li>\n\n\n\n<li>magazine<\/li>\n\n\n\n<li>magazines<\/li>\n\n\n\n<li>school<\/li>\n\n\n\n<li>schools<\/li>\n\n\n\n<li>seminar<\/li>\n\n\n\n<li>meaning<\/li>\n\n\n\n<li>specialization<\/li>\n\n\n\n<li>statistics<\/li>\n\n\n\n<li>theory<\/li>\n\n\n\n<li>theories<\/li>\n\n\n\n<li>test<\/li>\n\n\n\n<li>training<\/li>\n\n\n\n<li>bachelor<\/li>\n\n\n\n<li>tutor<\/li>\n\n\n\n<li>tutorial<\/li>\n\n\n\n<li>university<\/li>\n\n\n\n<li>white paper<\/li>\n\n\n\n<li>wiki<\/li>\n\n\n\n<li>wikipedia<\/li>\n\n\n\n<li>workshop<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">DIY<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords to exclude those seeking guidance on performing an activity independently:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>handmade<\/li>\n\n\n\n<li>how can I<\/li>\n\n\n\n<li>make<\/li>\n\n\n\n<li>modify<\/li>\n\n\n\n<li>how to<\/li>\n\n\n\n<li>create<\/li>\n\n\n\n<li>diy<\/li>\n\n\n\n<li>do it yourself<\/li>\n\n\n\n<li>at home<\/li>\n\n\n\n<li>homemade<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technology and Media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords to exclude those searching for images, videos, documents, or free programs\/tools to download:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>android<\/li>\n\n\n\n<li>app<\/li>\n\n\n\n<li>apple<\/li>\n\n\n\n<li>apps<\/li>\n\n\n\n<li>cd<\/li>\n\n\n\n<li>crack<\/li>\n\n\n\n<li>desktop<\/li>\n\n\n\n<li>download<\/li>\n\n\n\n<li>downloads<\/li>\n\n\n\n<li>dvd<\/li>\n\n\n\n<li>file<\/li>\n\n\n\n<li>movie<\/li>\n\n\n\n<li>freeware<\/li>\n\n\n\n<li>image<\/li>\n\n\n\n<li>images<\/li>\n\n\n\n<li>jpeg<\/li>\n\n\n\n<li>jpg<\/li>\n\n\n\n<li>mac<\/li>\n\n\n\n<li>microsoft<\/li>\n\n\n\n<li>online<\/li>\n\n\n\n<li>open source<\/li>\n\n\n\n<li>pdf<\/li>\n\n\n\n<li>TV series<\/li>\n\n\n\n<li>software<\/li>\n\n\n\n<li>torrent<\/li>\n\n\n\n<li>torrents<\/li>\n\n\n\n<li>video<\/li>\n\n\n\n<li>windows<\/li>\n\n\n\n<li>wordpress<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Legal Field<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords to exclude those seeking legal information or regulations, as their intent might be to handle the work themselves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>law<\/li>\n\n\n\n<li>laws<\/li>\n\n\n\n<li>legislation<\/li>\n\n\n\n<li>norm<\/li>\n\n\n\n<li>regulation<\/li>\n\n\n\n<li>regulations<\/li>\n\n\n\n<li>legal framework<\/li>\n\n\n\n<li>rule<\/li>\n\n\n\n<li>rules<\/li>\n\n\n\n<li>statute<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Information and Window Shoppers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords if you want to exclude those seeking information, prices, or reviews (users not yet ready to make a purchase). Remember to use this list <strong>only if you believe that these types of searches won&#8217;t be useful for your campaign.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>blog<\/li>\n\n\n\n<li>what is<\/li>\n\n\n\n<li>what are<\/li>\n\n\n\n<li>costs<\/li>\n\n\n\n<li>cost<\/li>\n\n\n\n<li>FAQ<\/li>\n\n\n\n<li>forum<\/li>\n\n\n\n<li>info<\/li>\n\n\n\n<li>information<\/li>\n\n\n\n<li>news<\/li>\n\n\n\n<li>opinions<\/li>\n\n\n\n<li>photo<\/li>\n\n\n\n<li>photos<\/li>\n\n\n\n<li>quotes<\/li>\n\n\n\n<li>quote<\/li>\n\n\n\n<li>prices<\/li>\n\n\n\n<li>price<\/li>\n\n\n\n<li>ratings<\/li>\n\n\n\n<li>review<\/li>\n\n\n\n<li>reviews<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Offers\/Deals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these negative keywords to exclude those seeking sales and deals. Use this list <strong>only if you don&#8217;t offer discounts to your customers.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>affordable<\/li>\n\n\n\n<li>cheap<\/li>\n\n\n\n<li>sale<\/li>\n\n\n\n<li>discounted<\/li>\n\n\n\n<li>discount<\/li>\n\n\n\n<li>clearance<\/li>\n\n\n\n<li>deals<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Various<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Other common negative keywords for most Google Ads campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>amazon<\/li>\n\n\n\n<li>amazon.com<\/li>\n\n\n\n<li>craigslist (only for campaigns in the USA)<\/li>\n\n\n\n<li>ebay<\/li>\n\n\n\n<li>ebay.com<\/li>\n\n\n\n<li>facebook<\/li>\n\n\n\n<li>free<\/li>\n\n\n\n<li>hot<\/li>\n\n\n\n<li>instagram<\/li>\n\n\n\n<li>kijiji<\/li>\n\n\n\n<li>nude<\/li>\n\n\n\n<li>pinterest<\/li>\n\n\n\n<li>porn<\/li>\n\n\n\n<li>sex<\/li>\n\n\n\n<li>snapchat<\/li>\n\n\n\n<li>tiktok<\/li>\n\n\n\n<li>twitter<\/li>\n\n\n\n<li>youtube<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Negative keywords are crucial for the success of a Pay Per Click campaign. Discover the list of common negative keywords applicable to most Google Ads accounts. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/google-ads\/google-ads-essential-negative-keywords-ppc-campaign\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Google Ads: Essential Negative Keywords for your PPC Campaign<\/span><\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":7305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[189],"tags":[219,220,221],"class_list":["post-8840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-campagneppc-en","tag-googleads-en","tag-googleadwords-en"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/8840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=8840"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/8840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7305"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=8840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=8840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=8840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}