{"id":8901,"date":"2018-08-28T11:01:09","date_gmt":"2018-08-28T09:01:09","guid":{"rendered":"https:\/\/www.antartika.it\/news\/comprendere-report-google-ads-buon-ctr-cpc-tasso-conversione\/"},"modified":"2025-09-30T11:27:00","modified_gmt":"2025-09-30T09:27:00","slug":"understanding-google-ads-reports-good-ctr-cpc-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/google-ads\/understanding-google-ads-reports-good-ctr-cpc-conversion-rate\/","title":{"rendered":"Understanding Google Ads Reports: What&#8217;s a Good CTR \/ CPC \/ Conversion Rate?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/google-ads\/\" data-type=\"page\" data-id=\"6283\">Google Ads<\/a><\/strong> (formerly Google AdWords) provides advertisers with a significant amount of data regarding their <a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/\" data-type=\"page\" data-id=\"6249\">Pay Per Click (PPC) campaigns<\/a>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR <\/strong>(Click-Through Rate);<\/li>\n\n\n\n<li>Average <strong>CPC <\/strong>(Cost Per Click);<\/li>\n\n\n\n<li><strong>Conversion Rate.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But how can you evaluate the performance of your Google Ads campaigns? <strong>What are good values for CTR, CPC, and Conversion Rate?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we present data from various sources and specifically discuss the results of two studies conducted by Wordstream:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the data related to Display campaigns are based on a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" data-type=\"URL\" data-id=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">2018 study<\/a>;<\/li>\n\n\n\n<li>the data related to Search campaigns refer to a <a href=\"https:\/\/www.wordstream.com\/blog\/2025-google-ads-benchmarks\" data-type=\"link\" data-id=\"https:\/\/www.wordstream.com\/blog\/2024-google-ads-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">study published in September 2025<\/a>, which analyzed 16,000 campaigns on Google Ads and Microsoft Advertising (formerly Bing Ads) across different industries.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is CTR and How Is It Calculated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il CTR (o Click-Through Rate) in Google Ads indica la <strong>percentuale di clic<\/strong> sugli annunci, ovvero il rapporto tra<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTR (Click-Through Rate) in Google Ads represents the <strong>percentage of clicks <\/strong>on ads, which is the ratio between<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the number of clicks an ad receives, and<\/li>\n\n\n\n<li>the number of times the ad is displayed (impressions).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The CTR is calculated as follows:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>CTR = clicks \/ impressions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a keyword receives 4 clicks and 100 impressions, its CTR would be 4%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Good CTR in Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analyzing various blogs on the subject, many advertisers and agencies <strong>consider a good average CTR to be above 3-4% in Search campaigns.<\/strong> For <strong>Display <\/strong>campaigns, there&#8217;s a <strong>tendency to view CTRs around 0.3% as good.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the <strong>Search <\/strong>campaigns analyzed in <strong>Wordstream&#8217;s research<\/strong> show higher values, with <strong>an average CTR of 6.66%<\/strong>. This represents an increase from the 2018 results, which recorded an average CTR of 3.17% across various industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at specific sectors, the best performance was observed in the &#8220;Arts and Entertainment&#8221; sector (with an average CTR of 13.10%), while the worst data was found in the &#8220;Dentists &amp; Dental Services&#8221; sector (CTR at 5.44%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"1024\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/ctr-medi-google-ads.jpg\" alt=\"ctr medio campagne search\" class=\"wp-image-12251\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/ctr-medi-google-ads.jpg 871w, https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/ctr-medi-google-ads-255x300.jpg 255w, https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/ctr-medi-google-ads-768x903.jpg 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wordstream.com\/blog\/2025-google-ads-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">Wordstream, 2025<\/a><\/figcaption><\/figure>\n\n\n\n<div  class=\"blocco-spacing spacing-xs\" ><\/div>\n\n\n<p class=\"wp-block-paragraph\">In <strong>Display <\/strong>campaigns, an average CTR of <strong>0.46%<\/strong> was recorded. The best performance was in the &#8220;Real Estate&#8221; sector (1.08%), while the worst performance was in the &#8220;Technology&#8221; sector (0.39%).<\/p>\n\n\n\n<div  class=\"blocco-spacing spacing-xs\" ><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"379\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/ctr-medio-display.jpg\" alt=\"average ctr display\" class=\"wp-image-5114\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/ctr-medio-display.jpg 799w, https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/ctr-medio-display-300x142.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/ctr-medio-display-768x364.jpg 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noopener\">Wordstream, 2018<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the industry, when evaluating the CTR of your Search campaign, it&#8217;s important to consider the <strong>type of keyword match used.<\/strong> Broad match keywords will likely have a lower CTR compared to exact match keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A tip: <\/strong>CTR can be a good metric to understand the effectiveness of your ads, but <strong>it provides no information about the quality of the traffic generated by these clicks. <\/strong>Never focus solely on CTR to evaluate the performance of keywords and ads; instead, carefully <strong>analyze the data related to user behavior after the click<\/strong> (e.g., average session duration, <a href=\"https:\/\/www.antartika.it\/en\/web-analytics\/pages-per-session-below-1-google-analytics\/\" data-type=\"link\" data-id=\"https:\/\/www.antartika.it\/en\/web-analytics\/pages-per-session-below-1-google-analytics\/\">pages per session<\/a>, <a href=\"https:\/\/www.antartika.it\/en\/web-analytics\/bounce-rate-too-low-google-analytics\/\" data-type=\"link\" data-id=\"https:\/\/www.antartika.it\/en\/web-analytics\/bounce-rate-too-low-google-analytics\/\">bounce rate<\/a>, <a href=\"https:\/\/www.antartika.it\/en\/google-ads\/conversion-tracking-google-ads-successful-campaigns\/\">conversions<\/a>), which you can track by <a href=\"https:\/\/www.antartika.it\/en\/strategic-analysis\/web-analytics\/\" data-type=\"link\" data-id=\"https:\/\/www.antartika.it\/en\/strategic-analysis\/web-analytics\/\">implementing Google Analytics 4 (GA4)<\/a>.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 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last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What Is CPC and How Is It Calculated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CPC (Cost Per Click) is the <strong>amount <\/strong>charged for a <strong>click on an ad.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Good CPC in Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identifying an average CPC that can be universally considered good for any Google Ads campaign is difficult. Each advertiser must evaluate not only the competition in their industry but also whether the Cost per Click of keywords <strong>aligns with their cost per conversion goals.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaigns analyzed in Wordstream&#8217;s studies reported average CPCs of<strong> $5,26 in the Search network and $0.63 in the Display network.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Search network, the highest values were recorded in the &#8220;Legal Services&#8221; sector (average CPC of $8.58), while the lowest values were found in the &#8220;Arts and Entertainment&#8221; sector ($1.60).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"1024\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/cpc-costi-per-click-medi-google-ads.jpg\" alt=\"cpc medio campagne search\" class=\"wp-image-12253\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/cpc-costi-per-click-medi-google-ads.jpg 871w, https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/cpc-costi-per-click-medi-google-ads-255x300.jpg 255w, https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/cpc-costi-per-click-medi-google-ads-768x903.jpg 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wordstream.com\/blog\/2025-google-ads-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">Wordstream, 2025<\/a><\/figcaption><\/figure>\n\n\n\n<div  class=\"blocco-spacing spacing-xs\" ><\/div>\n\n\n<p class=\"wp-block-paragraph\">In the Display network, the highest values were recorded in the &#8220;Dating and Personal Ads&#8221; sector ($1.49), while all other sectors had average CPCs below a dollar.<\/p>\n\n\n\n<div  class=\"blocco-spacing spacing-xs\" ><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"344\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/cpc-medio-display.jpg\" alt=\"cpc average cost per click display\" class=\"wp-image-5116\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/cpc-medio-display.jpg 800w, https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/cpc-medio-display-300x129.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/cpc-medio-display-768x330.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noopener\">Wordstream, 2018<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Further interesting CPC data from Google Ads comes from a <a href=\"https:\/\/www.seozoom.it\/statistiche-investimenti-cpc-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\">study conducted by SEOZoom<\/a>, which identified the most expensive keywords in 2016. The study showed that the average annual CPC for some keywords reached up to \u20ac47 (the most expensive keyword of 2016 was &#8220;online casino&#8221; with an average annual CPC of \u20ac47.62).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, <strong>CPCs on Google Ads continue to rise year over year: 87% of industries recorded cost increases in 2025, in some cases very significant ones. <\/strong>This trend, already observed in previous years, is mainly linked to <strong>growing competition<\/strong> and <strong>increasingly crowded and unstable SERPs.<\/strong><\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    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class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/8901#wpcf7-f12032-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What Is Conversion Rate and How Is It Calculated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion Rate in Google Ads represents the ratio between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the number of conversions recorded, and<\/li>\n\n\n\n<li>the total number of interactions with the ad.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Conversion Rate is calculated as follows:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Conversion Rate = conversions \/ total interactions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a keyword records 4 conversions and 100 interactions, its conversion rate would be 4%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Good Conversion Rate in Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned in various blogs, many advertisers and agencies consider <strong>a good conversion rate to be above 2% or 3%,<\/strong> to be evaluated depending on the sector and the action tracked as a conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaigns analyzed by <strong>Wordstream <\/strong>reported an average Conversion Rate of <strong>7.52% for the Search network<\/strong> and <strong>0.77% for the Display network.<\/strong> Again, the Search network showed an increase compared to the 2018 values, which had an average Conversion Rate of 3.75%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best conversion rate in the Search network was achieved by the &#8220;Automotive &#8211; Repair, Service &amp; Parts&#8221; sector (14.67%), while the worst value was recorded by the &#8220;Finance &amp; Insurance&#8221; sector (2.55%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"1024\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/conversion-rate-medi-google-ads.jpg\" alt=\"tasso conversione medio campagne search\" class=\"wp-image-12255\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/conversion-rate-medi-google-ads.jpg 871w, https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/conversion-rate-medi-google-ads-255x300.jpg 255w, https:\/\/www.antartika.it\/wp-content\/uploads\/2025\/09\/conversion-rate-medi-google-ads-768x903.jpg 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wordstream.com\/blog\/2025-google-ads-benchmarks\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.wordstream.com\/blog\/2025-google-ads-benchmarks\" rel=\"noreferrer noopener\">Wordstream, 2025<\/a><\/figcaption><\/figure>\n\n\n\n<div  class=\"blocco-spacing spacing-xs\" ><\/div>\n\n\n<p class=\"wp-block-paragraph\">In the Display network, the &#8220;Dating &amp; Personals&#8221; sector achieved the highest conversion rate (3.34%), while the lowest values were found in the &#8220;Home Goods&#8221; sector (0.43%).<\/p>\n\n\n\n<div  class=\"blocco-spacing spacing-xs\" ><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/Tasso-conv-display.jpg\" alt=\"conversion rate display campaigns\" class=\"wp-image-5118\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/Tasso-conv-display.jpg 800w, https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/Tasso-conv-display-300x172.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2018\/08\/Tasso-conv-display-768x441.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noopener\">Wordstream, 2018<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The average values reported by Wordstream appear to be <strong>higher than those found in 2023 in a <a href=\"https:\/\/vwo.com\/blog\/ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">VWO research specifically focused on e-commerce<\/a>.<\/strong> The study highlighted an average conversion rate of <strong>2.2%.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, <strong>your Google Ads conversion rate should be evaluated based not only on the industry you&#8217;re in but also on the tracked action.<\/strong> Completing an online purchase will hold more significance than simply viewing a strategic page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ve tried to provide some benchmark data that advertisers can use to evaluate the performance of their Google Ads campaigns. You can analyze Wordstream&#8217;s data updated for various industries and compare year-over-year results at <a href=\"https:\/\/www.wordstream.com\/online-advertising-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">this link<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it remains challenging to identify universally &#8216;good&#8217; values for any Google Ads campaign. It&#8217;s essential to remember that <strong>evaluating your CTR, CPC, and Conversion Rate depends on factors<\/strong> such as your industry, the type of search you&#8217;re targeting, the chosen conversion actions, and your cost per conversion goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you evaluate the performance of your Google Ads campaigns? What are good values for CTR, CPC, and Conversion Rate? We&#8217;ve tried to answer these questions based on data from various sources. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/google-ads\/understanding-google-ads-reports-good-ctr-cpc-conversion-rate\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Understanding Google Ads Reports: What&#8217;s a Good CTR \/ CPC \/ Conversion Rate?<\/span><\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":7342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[189],"tags":[219,220],"class_list":["post-8901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-campagneppc-en","tag-googleads-en"],"acf":[],"modified_by":"AntaUser2","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/8901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=8901"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/8901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7342"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=8901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=8901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=8901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}