{"id":8957,"date":"2018-09-28T14:57:54","date_gmt":"2018-09-28T12:57:54","guid":{"rendered":"https:\/\/www.antartika.it\/news\/google-data-studio-cosa-e-perche-usarlo\/"},"modified":"2022-10-31T16:38:00","modified_gmt":"2022-10-31T14:38:00","slug":"looker-studio-google-data-studio-what-it-is-why-start-using-today","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/web-analytics\/looker-studio-google-data-studio-what-it-is-why-start-using-today\/","title":{"rendered":"Looker Studio (formerly Google Data Studio): what it is and why you should start using it today"},"content":{"rendered":"\n

Have you ever struggled to find the data you need within platforms like Google Analytics and Google Ads? Or wondered how to present them in a simple and intuitive way to your clients?<\/strong>
If the answer is yes, you can stop worrying: Looker Studio by Google is a powerful solution that will significantly streamline your work. Let’s see how.<\/p>\n\n\n\n

What is Looker Studio?<\/h2>\n\n\n\n

Formerly known as Google Data Studio,<\/strong> Looker Studio is a valuable free Data Visualization tool. <\/strong>Connecting to various data sources<\/strong> like Google Analytics, Google Ads, or Google Search Console, this tool allows you to import and use their data to create fully customized, dynamic, and interactive reports.<\/strong><\/p>\n\n\n\n

You can choose the data representation mode that best suits your needs (e.g. tables, pie charts, histograms, line graphs, etc.) and insert images and text with customizable fonts and colors.<\/p>\n\n\n\n

Furthermore, you can share the created reports with other users, <\/strong>just like any Google Drive document.<\/p>\n\n\n\n

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Why use Looker Studio \/ Google Data Studio?<\/h2>\n\n\n\n

1. A single place for all your data<\/p>\n\n\n\n

One compelling reason to use Looker Studio? The ability to gather and compare data from multiple platforms in one place.<\/strong><\/p>\n\n\n\n

For instance, by integrating the tool with Google Ads and Google Analytics, you can simultaneously review data related to your campaign performance and the behavior of users who clicked on the ads and visited your landing page.<\/p>\n\n\n\n

2. Easily understandable data<\/p>\n\n\n\n

Presenting a vast amount of data, tools like Google Analytics can sometimes make it challenging to quickly retrieve the information we need. With Looker Studio, you can set up a report that immediately presents all the necessary data<\/strong> and displays it in your preferred visualization style.<\/p>\n\n\n