{"id":9056,"date":"2020-03-19T09:16:23","date_gmt":"2020-03-19T07:16:23","guid":{"rendered":"https:\/\/www.antartika.it\/news\/guida-comunicazione-tempi-coronavirus\/"},"modified":"2020-03-19T15:40:00","modified_gmt":"2020-03-19T13:40:00","slug":"guide-communication-times-coronavirus","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/ideas\/guide-communication-times-coronavirus\/","title":{"rendered":"Don\u2019t panic: A Terrestrial Guide to Communication in the Times of Coronavirus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Just over a month has passed since February 20, 2020, the day when news of the &#8220;patient 1&#8221; of Coronavirus spread in Italy. From that moment, within three weeks, the population found itself thrust into an almost parallel universe where daily habits and freedoms were questioned and progressively limited for the common good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even companies had to quickly <strong>rethink their business models<\/strong> and understand how to deal with the challenge of offering products and services behind closed doors. Consequently, <strong>communication<\/strong> also <strong>faces new and unprecedented challenges.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a recent <a href=\"https:\/\/www.gfk.com\/it\/insights\/press-release\/gli-italiani-e-il-coronavirus-come-reagiranno-i-brand-alle-nuove-abitudini-di-acquisto\/\" target=\"_blank\" rel=\"noreferrer noopener\">GFK study<\/a>, <strong>brands <\/strong>are currently perceived by Italians as<strong> inactive and very silent.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some tips on how to <strong>use your digital tools <\/strong>during this extraordinary period to maintain your connection with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rethink Your Editorial Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Marines&#8217; motto is &#8220;<em>Improvise, Adapt, Overcome<\/em>.&#8221; At this moment, similar to the speed of virus spread, it&#8217;s crucial to <strong>be ready and prepared to change<\/strong> and revise previously organized activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Continuing <\/strong>communication <strong>as if nothing has happened<\/strong> and promoting products and services, especially if your business is related to the tourism sector (travel, event organization, etc.), is not advisable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating <strong>reassuring and thoughtful content<\/strong> for people is the solution to &#8220;planting&#8221; a strategy for the future. <strong>Tutorials, DIY content, webinars, and live streams<\/strong> seem to be the most suitable formats at the moment to maintain relationships and demonstrate your presence.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9056#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Optimize Your Advertising Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s difficult to predict how this historical moment will <strong>change people&#8217;s lifestyles and consumption habits.<\/strong> Even beyond the end of the quarantine, it&#8217;s likely that we won&#8217;t book trips abroad and won&#8217;t visit malls with the same ease. Long-term, this could lead to <strong>lasting changes for brands in terms of customer services <\/strong>and interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding <a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/\" data-type=\"page\" data-id=\"6249\">advertising campaigns<\/a> (Google Ads, Facebook, etc.), it&#8217;s advisable to <strong>perform a strategic review.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promoting discounted travel offers and reservations is likely to have little appeal at this time, and there&#8217;s a risk of spending needlessly on an ad that won&#8217;t be clicked. It&#8217;s not just about making a <strong>wise investment<\/strong> but also avoiding a <strong>backlash of criticisms and negative comments t<\/strong>hat will linger over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this doesn&#8217;t apply to all sectors. Under the veil of crisis, this period holds opportunities to <strong>activate new tailored campaigns.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite Italy seeming to experience a moment of temporal suspension, daily life, albeit with necessary restrictions, continues with determination. For instance, a pregnant woman still needs to plan her life after the arrival of her newborn, just as a building owner evaluates sanitation and disinfection services for their company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who have worked over the years to establish a <strong>strong online presence<\/strong> now have the <strong>opportunity to offer their products or services and build relationships<\/strong> with a range of customers that offline activities are losing day by day due to restrictions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to the SARS epidemic in the past leading to an e-commerce boom in Asia, we are now experiencing a <strong>rapid and necessary evolution:<\/strong> many restaurant businesses have altered their business models to adapt to the situation, focusing on delivery. Meanwhile, those who provide training courses and consultations have started offering webinar services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are facing <strong>accelerated Darwinism,<\/strong> where it&#8217;s more important than ever to question your business and adapt quickly to survive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stay Close to People<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social networks and the broader digital world are currently reclaiming their intrinsic but often forgotten nature as<strong> tools for relationships <\/strong>between individuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change is evident when we think of the numerous homemade videos encouraging staying at home, along with amusing and creatively reinterpreted brand advertisements circulating online. It&#8217;s seen in the sharing of rainbow banners and the production and sharing of memes and groups (notably &#8220;<em>Le bimbe di Giuseppe Conte<\/em>&#8220;), which aim to bring smiles by satirizing the situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For companies, adopting a &#8220;jovial&#8221; attitude is not recommended at this time, especially if it deviates from their usual tone of voice. The priority now is to find a way to <strong>stay close to users<\/strong>, and making them laugh is not the only approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to a content-rich editorial plan filled with interesting information, it&#8217;s essential to remember that social networks are excellent tools for <strong>customer care.<\/strong> If you&#8217;re working remotely, taking precautions, or temporarily closing, it&#8217;s important to communicate this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some best practices include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up <strong>automated responses<\/strong><\/li>\n\n\n\n<li>Crafting a series of <strong>FAQs <\/strong>to address common questions<\/li>\n\n\n\n<li><strong>Pinning a post at the top <\/strong>of your pages outlining the measures you&#8217;ve taken during this time.<\/li>\n<\/ul>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n  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.wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9056#wpcf7-f12032-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">In Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All these recommendations are related to a common theme. In times of unease and uncertainty, <strong>it&#8217;s crucial for companies and brands to set aside the goal of sales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a simple task; companies also have <strong>concerns <\/strong>about the future, and revisiting budgets and previously discussed strategies can be daunting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who have had the pleasure of reading &#8220;<em>The Hitchhiker&#8217;s Guide to the Galaxy<\/em>&#8221; know that in times of crisis, there&#8217;s only one certainty: the answer is 42, always carry a towel, and above all, <em>don&#8217;t panic<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re all about to embark on a journey, in this case a terrestrial one, whose destination is still unknown. It&#8217;s essential <strong>not to succumb to panic and frenzy. <\/strong>For companies and brands, it&#8217;s a moment to focus on their <strong>values <\/strong>and practice <strong>more empathetic communication.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind this crisis lie <strong>opportunities <\/strong>that we&#8217;ll seize only if we don&#8217;t forget in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our perspective, as companies and individuals, is changing on many topics, from the revolution of remote work to broader issues like <strong>environmental impact<\/strong> and <strong>social responsibility.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We foresee a future where these won&#8217;t just be slogans to flaunt but the cornerstone of a <strong>more authentic relationship<\/strong> between brands and users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some tips on how to use your digital tools during this extraordinary period to maintain your connection with customers. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/ideas\/guide-communication-times-coronavirus\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Don\u2019t panic: A Terrestrial Guide to Communication in the Times of Coronavirus<\/span><\/a><\/span><\/p>\n","protected":false},"author":10,"featured_media":7433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[190],"tags":[255,256,257],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","tag-covid19-en","tag-guidacoronavirus-en","tag-opportunita-en"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9056"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7433"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}