{"id":9066,"date":"2020-04-23T09:37:04","date_gmt":"2020-04-23T07:37:04","guid":{"rendered":"https:\/\/www.antartika.it\/news\/trasformare-crisi-opportunita-digitale-prodotti-stella\/"},"modified":"2020-04-23T15:46:00","modified_gmt":"2020-04-23T13:46:00","slug":"turning-crisis-into-opportunity-digital-prodotti-stella","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/web-marketing\/turning-crisis-into-opportunity-digital-prodotti-stella\/","title":{"rendered":"Turning Crisis into Opportunity with Digital: The Case of Prodotti Stella."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TLTR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The coronavirus marks an irreversible transformation for everyone, especially for businesses. How to proceed? Prodotti Stella has understood how within this chaotic situation, opportunities could be hidden, to come together as a group and be closer to employees and customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Managing Change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the mantras we hear repeated these days is &#8220;nothing will be the same again.&#8221;<br>In addition to the countless considerations of scientific and economic experts, unfortunately, this remains the only cornerstone: <strong>we are facing an irreversible transformation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For all businesses, this is a <strong>difficult and complex moment. <\/strong>Not only is it not possible to plan what will happen, since we are proceeding with updates every 15 days, but at the same time, <strong>it is necessary to rethink the fundamentals.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The crisis was not predictable, and the future also appears more uncertain: <strong>the only thing a company can do is decide how to move,<\/strong> here and now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this regard, we want to illustrate <strong>the work of Prodotti Stella, <\/strong>which understood how within this chaotic situation, opportunities could be hidden, to come together as a group and be closer to employees and customers.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9066#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Revising the Editorial Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the case of Prodotti Stella, continuing online communication as if nothing had happened would not have been an optimal choice: promoting products and novelties, in some cases hard to find, could have been criticized by users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, <strong>Prodotti Stella&#8217;s editorial plan has changed, <\/strong>giving more space to the <strong>brand&#8217;s values and essence<\/strong> and offering <strong>educational and informative content<\/strong> for both target customers and end users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Being Close Even When Far<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The web and social networks have a dual nature: born as tools for distant connection, sometimes constant exposure to notifications has been criticized as stressful and negative. This abnormal situation, however, has reversed the dark aura of these tools: the time will come when we can be close to our loved ones, but for now, <strong>the only square where we can meet and communicate is the digital one. <\/strong>This also applies to companies and their customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, <strong>Prodotti Stella<\/strong> has tried to <strong>reach its gelato makers<\/strong> in an <strong>original and constructive way<\/strong> by organizing a series of online activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How often do business owners regret not having the time and means to learn how to use the tools offered by the digital world?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the wave of webinars, <strong>Prodotti Stella<\/strong> responded to this need and organized <strong>a series of online educational events<\/strong> to illustrate the <strong>use of social media for their business.<\/strong> In support of this, the opportunity to access a video lesson on <strong>how to integrate offline and online communication <\/strong>of their business was provided, accompanied by a <strong>downloadable e-book,<\/strong> with tips and best practices to manage their online presence (on Facebook and Instagram) and promote their gelato shop.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9066#wpcf7-f12032-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Not Just Social<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Man shall not live by pixels alone! Prodotti Stella has well-established experience in the world of gelato and knows the needs of its customers well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the daily needs of the gelato makers, there was the <strong>difficulty of having to rethink their business model<\/strong> to adapt to restrictions and new consumption patterns: how can a gelato shop, at this moment, practically manage its business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the tools provided by Facebook and Instagram, Prodotti Stella deemed it necessary and useful to <strong>provide a guide <\/strong>with the necessary steps, useful information, and suggestions to <strong>activate &#8220;home delivery&#8221; services<\/strong> so that everyone can organize according to their needs and possibilities. This is a fundamental guide considering that gelato delivery, according to <a href=\"https:\/\/www.repubblica.it\/economia\/rapporti\/osserva-italia\/trend\/2020\/04\/17\/news\/le_consegne_a_casa_volano_con_il_virus_gelato_grande_protagonista-254269248\/\" target=\"_blank\" rel=\"noreferrer noopener\">Repubblica.it<\/a> and some <a href=\"https:\/\/winenews.it\/it\/delivery-in-italia-e-boom-anche-per-il-gelato-ordini-cresciuti-del-60-in-un-mese_414639\/\" target=\"_blank\" rel=\"noreferrer noopener\">specialized magazines<\/a>, has increased by about 60% in a month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Powering Up the Sales Force<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A solid company knows that <strong>its value reaches the customer<\/strong> through many channels, and one of the most important is the <strong>employees <\/strong>and the <strong>sales force.<\/strong><br>They are the true <strong>brand ambassadors<\/strong> and the <strong>crucial touchpoint<\/strong> between the headquarters and the customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After suspending activities out of respect for the health of their team and others, <strong>Prodotti Stella<\/strong> launched a series of <strong>training activities for the sales force:<\/strong> in this way, they provided them with tools to strengthen their <strong>personal branding as professionals, <\/strong>but also to be an additional help for the customer. They are not just being followed by a simple salesperson but by <strong>a sector technician who can provide advice and assistance,<\/strong> even digitally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Without data, we are just another person with an opinion, as Edward Deming used to say. These are also the potentials of the digital world: <strong>we can track our results <\/strong>and see if the direction taken is the right one, or if our strategy needs to be modified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment, it is not possible to fully track the data of these activities, as they are still ongoing (so get ready for a second part of this article!), but for now, Prodotti Stella can be proud of the initial partial results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the<strong> first two webinars <\/strong>dedicated to gelato shops, there were <strong>about 170 participants.<\/strong><\/li>\n\n\n\n<li>In the first <strong>webinar <\/strong>intended for the <strong>sales force<\/strong>, the entire team was present with <strong>70 participants.<\/strong><\/li>\n\n\n\n<li>The form for <strong>viewing the video lesson<\/strong> was filled out more than <strong>200 times<\/strong> in five days, and the number is constantly growing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;Easy&#8217; is not a word we will hear often in the near future: even the simple act of enjoying an ice cream during a stroll in the city center is no longer taken for granted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The hectic end of May 4th is actually <strong>the beginning of a great challenge<\/strong> for everyone, companies and individuals alike: and if we still don&#8217;t know whether our beaches will be divided into plexiglass boxes or if they will find ways to toss cappuccinos and croissants from a distance, one thing is certain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No one gets through this alone. <\/strong>Prodotti Stella is proving that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The coronavirus marks an irreversible transformation for everyone, especially for businesses. How to proceed? Prodotti Stella has understood how within this chaotic situation, opportunities could be hidden, to come together as a group and be closer to employees and customers. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/web-marketing\/turning-crisis-into-opportunity-digital-prodotti-stella\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Turning Crisis into Opportunity with Digital: The Case of Prodotti Stella.<\/span><\/a><\/span><\/p>\n","protected":false},"author":10,"featured_media":7434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[195],"tags":[261,255,257,262],"class_list":["post-9066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-coronavirus-en","tag-covid19-en","tag-opportunita-en","tag-prodottistella-en"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9066"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7434"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}