{"id":9221,"date":"2021-05-14T10:11:12","date_gmt":"2021-05-14T08:11:12","guid":{"rendered":"https:\/\/www.antartika.it\/news\/google-search-console-guida-analisi-sito-web\/"},"modified":"2021-05-14T16:36:00","modified_gmt":"2021-05-14T14:36:00","slug":"google-search-console-guide-website-analysis","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/seo\/google-search-console-guide-website-analysis\/","title":{"rendered":"Google Search Console: A Guide to Website Analysis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you looking for a way to analyze the visibility and performance of your website on Google? In this guide, we will explore how to do it using Search Console, the free tool offered by Google to website owners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Console: What is it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Known as &#8220;Google Webmaster Tools&#8221; until 2015, Google Search Console is a<strong> completely free<\/strong> Google tool that allows you to <strong>analyze and manage the presence of your website<\/strong> in the search engine and <strong>resolve any indexing issues.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Console: Who is it for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to its various features, Google Search Console is extremely useful for anyone who owns a website, <strong>whether they are non-specialized individuals or more experienced professionals. <\/strong>This tool can provide valuable insights not only to an <a href=\"https:\/\/www.antartika.it\/en\/search-engine-marketing\/seo\/\" data-type=\"page\" data-id=\"6262\">SEO consultant<\/a>, a <a href=\"https:\/\/www.antartika.it\/en\/web-presence\/\" data-type=\"page\" data-id=\"6248\">web designer<\/a>, or a UX designer but also to a marketing manager of a company or a business owner who wants to get an overview of their website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/www.antartika.it\/en\/\">digital agency<\/a> uses this tool daily, not only to conduct SEO analysis but also to monitor the performance of the websites we create and to gather useful insights for optimizing Google Ads campaigns.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    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class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9221#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How to Access Google Search Console<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To view data in Google Search Console, you will need to <strong>complete a verification process<\/strong> to confirm that you are the owner of the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, you&#8217;ll need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access the <a href=\"https:\/\/search.google.com\/search-console\" data-type=\"URL\" data-id=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noreferrer noopener\">Search Console homepage<\/a> using a Google account.<\/li>\n\n\n\n<li>Enter your website&#8217;s URL.<\/li>\n\n\n\n<li>Select one of the various verification methods proposed:\n<ol class=\"wp-block-list\">\n<li>Upload an HTML file to the location where your website resides<\/li>\n\n\n\n<li>Add a meta tag to the &#8220;head&#8221; section of your website&#8217;s homepage<\/li>\n\n\n\n<li>Use your Google Tag Manager or Google Analytics account<\/li>\n\n\n\n<li>Configure a DNS record for your domain<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once the verification process is completed, you can access the Search Console property and start viewing your website&#8217;s data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Analyze a Website with Google Search Console<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at some insights for analyzing your website with Google Search Console and managing its presence on Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#punto1\">1. How can I get an overview of my site&#8217;s presence on Google?<\/a><br><a href=\"#punto2\">2. How can I find out for which searches my site appears in Google results?<\/a><br><a href=\"#punto3\">3. How can I discover keywords and pages on my site with good potential?<\/a><br><a href=\"#punto4\">4. How can I find out if some pages on my site have experienced a drop?<\/a><br><a href=\"#punto5\">5. How can I request Google to index a new or updated page?<\/a><br><a href=\"#punto6\">6. How can I facilitate the indexing of the entire website?<\/a><br><a href=\"#punto7\">7. How can I resolve any scanning and indexing errors on my website?<\/a><br><a href=\"#punto8\">8. How can I optimize the User Experience of my website with Google Search Console?<\/a><br><a href=\"#punto9\">9. How can I resolve any security issues on my site?<\/a><br><a href=\"#punto10\">10. How can I analyze the backlinks to my site?<\/a><\/p>\n\n\n\n<div id=\"punto1\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687266023841\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">1. How can I get an overview of my site&#8217;s presence on Google?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>By selecting the <strong>&#8220;Performance&#8221;<\/strong> menu item, you can immediately see some fundamental information regarding your website&#8217;s presence on Google:<\/p>\n<p>&#8211; the number of times users clicked to access your site from Google search results (<strong>Total clicks<\/strong>);<br \/>&#8211; the number of times your site appeared in Google search results (<strong>Total impressions<\/strong>);<br \/>&#8211; the <strong>average click-through rate (CTR),<\/strong> which is the ratio of clicks received to the number of times your site appeared in Google results (Total clicks \/ Total impressions)<br \/>&#8211; the <strong>average position <\/strong>of your site in search results (1-10 = first page of Google results; 11-20 = second page; 21-30 = third page, and so on).<\/p>\n<p>Through the line chart, you can see the trend of these metrics over time. The default time range covers the last 3 months, but you can modify the reference period by clicking on the &#8220;Date&#8221; option at the beginning of the page.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/01a-rendimento.jpg\" alt=\"performance report google search console\"\/><figcaption class=\"wp-element-caption\"><em>An overview of the &#8220;Performance&#8221; section<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto2\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687266301551\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">2. How can I find out for which searches my site appears in Google results?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>Access the &#8220;<strong>Performance<\/strong>&#8221; section of Google Search Console, and you&#8217;ll see a table immediately below the line chart. By selecting the &#8220;<strong>Query<\/strong>&#8221; option, you can view the <strong>list of searches for which your site appeared in Google results<\/strong>.<br \/>You can choose what information to display for each keyword by clicking on the labels above the chart (Total <strong>clicks<\/strong>, Total <strong>impressions<\/strong>, Average <strong>CTR<\/strong>, and Average <strong>position<\/strong>).<br \/>By clicking on the column headers, you can change the table order and discover, for example:<\/p>\n<p>&#8211; <strong>which user searches brought the most traffic to your website<\/strong> (sorting by decreasing clicks);<br \/>&#8211; <strong>which searches have the highest number of appearances of your site in Google results<\/strong> (sorting by decreasing impressions).<\/p>\n<p>If you select the &#8220;<strong>Pages<\/strong>&#8221; option above the table, you can find out<strong> which pages of your site have greater visibility<\/strong> on Google and which <strong>bring more traffic<\/strong> to your website.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/01b-rendimento-pagine-google-search-console.png\" alt=\"google search console pages performance\"\/><figcaption class=\"wp-element-caption\"><em>List of pages generating the most clicks and driving the most traffic to the site<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto3\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687266513392\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">3. How can I discover keywords and pages on my site with good potential?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>It&#8217;s possible that your site is <strong>on the second page of Google results for highly searched keywords.<\/strong> Through targeted SEO optimization, you could potentially <strong>move your site to the first page of results<\/strong> for these searches, <strong>increasing traffic from Google<\/strong> to your site.<br \/>To discover keywords with this potential:<\/p>\n<p>&#8211; access the &#8220;Performance&#8221; section of Search Console;<br \/>&#8211; ensure that the labels &#8220;Total impressions&#8221; and &#8220;Average position&#8221; are selected;<br \/>&#8211; click on the &#8220;Query&#8221; option in the table;<br \/>&#8211; identify keywords that have <strong>both a high number of impressions and an average position between 10 and 20.<\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/02-keyword-potenziale-google-search-console.png\" alt=\"keywords with good potential google search console\"\/><figcaption class=\"wp-element-caption\"><em>Keywords with good potential<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By clicking on the keyword of interest and selecting the &#8220;Pages&#8221; label above the table, you can find out <strong>which page of your website is ranking for that keyword and could be optimized.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/03-pagine-potenziale-google-search-console.png\" alt=\"pages with good potential google search console\"\/><figcaption class=\"wp-element-caption\"><em>Pages with good potential<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto4\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687266783464\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">4. How can I find out if some pages on my site have experienced a drop?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>The &#8220;<strong>Performance<\/strong>&#8221; section of Google Search Console also helps you discover whether certain pages of your website that had good Google rankings have experienced a decline over time.<br \/>To retrieve this information:<\/p>\n<p>&#8211; click on &#8220;Date&#8221; (above the labels with the main metrics) and then on &#8220;Compare&#8221;;<br \/>&#8211; select &#8220;<strong>Compare the last 3 months with the previous period<\/strong>&#8221; or &#8220;<strong>Compare the last 6 months with the previous period<\/strong>,&#8221; based on your needs;<br \/>&#8211; ensure that the &#8220;Total clicks&#8221; label is selected;<br \/>&#8211; click on the &#8220;Pages&#8221; option in the table;<br \/>&#8211; sort the table by <strong>click difference<\/strong> (ascending).<\/p>\n<p>The top pages on the list are the ones that have experienced the greatest drop in traffic from Google and may require optimization or updates.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/04-confronto-date-google-search-console.png\" alt=\"date comparison google search console\"\/><figcaption class=\"wp-element-caption\"><em>Date range selector displaying the &#8220;Compare the last 6 months with the previous period&#8221; option.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/05-differenza-clic-google-search-console.png\" alt=\"google search console pages click difference\"\/><figcaption class=\"wp-element-caption\"><em>Pages that have experienced the greatest drop in traffic from Google<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto5\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687267101872\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">5. How can I request Google to index a new or updated page?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>Have you added a new page to your site or updated an existing page? You can request Google to index it using the &#8220;<strong>URL Inspection<\/strong>&#8221; tool in Search Console.<br \/>By selecting the &#8220;URL Inspection&#8221; menu item, you&#8217;ll be prompted to enter the URL of the page, and you can <strong>find out whether the page has been properly scanned and indexed<\/strong> by Google. To request indexing, simply<strong> click the &#8220;Request indexing&#8221; option.<\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"412\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/06-indicizzazione-richiesta-google-search-console.png\" alt=\"request indexing google search console\" class=\"wp-image-4324\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/06-indicizzazione-richiesta-google-search-console.png 933w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/06-indicizzazione-richiesta-google-search-console-300x132.png 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/06-indicizzazione-richiesta-google-search-console-768x339.png 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><figcaption class=\"wp-element-caption\"><em>An overview of the &#8220;URL Inspection&#8221; tool displaying the &#8220;Request indexing&#8221; option.<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto6\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687267325168\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">6. How can I facilitate the indexing of the entire website?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>To help Google properly scan and index your website, you can <a href=\"https:\/\/www.xml-sitemaps.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.xml-sitemaps.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a sitemap<\/a> and upload the XML file to your website.<br \/>Once the sitemap is uploaded, access Google Search Console and select the &#8220;<strong>Sitemap<\/strong>&#8221; menu item. Here, you can<strong> input the sitemap&#8217;s URL and submit it.<\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"393\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/07-invio-sitemap-google-search-console.png\" alt=\"sitemap submission google search console\" class=\"wp-image-4325\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/07-invio-sitemap-google-search-console.png 924w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/07-invio-sitemap-google-search-console-300x128.png 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/07-invio-sitemap-google-search-console-768x327.png 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><figcaption class=\"wp-element-caption\"><em>An overview of the &#8220;Sitemap&#8221; section<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto7\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687267487050\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">7. How can I resolve any scanning and indexing errors on my website?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>Thanks to the <strong>&#8220;Coverage&#8221; page<\/strong> of Search Console (within the &#8220;Index&#8221; section), you can ensure that Google can correctly access all pages of the website and <strong>explore any issues encountered during site indexing.<\/strong><br \/>Specifically, Google Search Console lists:<\/p>\n<p>&#8211; Pages with Errors, meaning those that could not be indexed;<br \/>&#8211; Valid pages with warnings, meaning those that have been indexed but present problems;<br \/>&#8211; Valid pages, meaning those that have been correctly indexed;<br \/>&#8211; Excluded pages, meaning those intentionally not indexed.<\/p>\n<p>You can consult <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203?hl=en&amp;sjid=10237392269370625112-EU\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/support.google.com\/webmasters\/answer\/7440203?hl=en&amp;sjid=10237392269370625112-EU\" rel=\"noreferrer noopener\">Google&#8217;s official guide<\/a> to learn more about the various warning messages you&#8217;ll find in this section.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"punto8\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687267610871\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">8. How can I optimize the User Experience of my website with Google Search Console?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>User Experience is an increasingly important factor in the ranking of a website on Google. For this reason, within the <strong>&#8220;Experience&#8221; section, <\/strong>Google Search Console provides a series of tools that can help you optimize the user experience on your website.<br \/>For instance, the reports within the <strong>&#8220;Core Web Vitals&#8221;<\/strong> page evaluate the <strong>speed<\/strong>, <strong>interactivity<\/strong>, and <strong>visual stability<\/strong> of pages during their loading, allowing you to identify any URLs with poor performance.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"679\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/09-core-web-vitals-google-search-console.png\" alt=\"core web vitals google search console\" class=\"wp-image-4327\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/09-core-web-vitals-google-search-console.png 912w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/09-core-web-vitals-google-search-console-300x223.png 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/09-core-web-vitals-google-search-console-768x572.png 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><figcaption class=\"wp-element-caption\"><em>An overview of the &#8220;Core Web Vitals&#8221; page<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;<strong>Mobile Usability<\/strong>&#8221; page ensures that all website pages are <strong>optimized for mobile navigation.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"675\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/10-usabilita-mobile-google-search-console.png\" alt=\"mobile usability google search console\" class=\"wp-image-4328\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/10-usabilita-mobile-google-search-console.png 911w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/10-usabilita-mobile-google-search-console-300x222.png 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/10-usabilita-mobile-google-search-console-768x569.png 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><figcaption class=\"wp-element-caption\"><em>An overview of the &#8220;Mobile usability&#8221; page<\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"punto9\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687267874918\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">9. How can I resolve any security issues on my site?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>Through the reports in the <strong>&#8220;Security &amp; Manual Actions&#8221; section<\/strong> of Google Search Console, you have the ability to find out:<\/p>\n<p>&#8211; if there are any <strong>manual actions<\/strong> (<strong>reports of violations of quality guidelines<\/strong>) on your site;<br \/>&#8211; if Google has detected <strong>security issues <\/strong>on your site, such as <strong>dangerous or compromised content.<\/strong><\/p>\n<p>In both pages, you can view details of the detected problems and receive guidance on how to resolve them. You&#8217;ll also have the option to request a review once the problem is resolved.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"punto10\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1687268128650\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question h3\">10. How can I analyze the backlinks to my site?<\/p>\n<div class=\"rank-math-answer \">\n\n<p>The <strong>&#8220;Links&#8221; section<\/strong> of Google Search Console allows you to analyze the backlinks to your website.<br \/>For example, to discover <strong>which pages of your site receive the most backlinks:<\/strong><\/p>\n<p>&#8211; select the &#8220;Links&#8221; menu item;<br \/>&#8211; go to the <strong>&#8220;External links&#8221; &gt; &#8220;Top linked pages&#8221;<\/strong> section and click on &#8220;More&#8221;.<\/p>\n<p>This way, you will see the list of your site&#8217;s pages ordered by the number of incoming links.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/11-pagine-backlink-google-search-console.png\" alt=\"backlink pages google search console\"\/><figcaption class=\"wp-element-caption\"><em>List of top linked pages<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To find out<strong> which websites link to yours:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>select the &#8220;Links&#8221; menu item;<\/li>\n\n\n\n<li>go to the <strong>&#8220;External links&#8221; &gt; &#8220;Top linking sites&#8221;<\/strong> section and click on &#8220;More&#8221;.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This way, you will see the list of websites that link to yours, ordered based on the number of links they contain.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/05\/12-referral-domains-google-search-console.png\" alt=\"referral domains google search console\"\/><figcaption class=\"wp-element-caption\"><em>List of top linking sites<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Would you like professional support?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our team of experts is always available to help you interpret Google Search Console data and translate them into an effective strategy. <a href=\"https:\/\/www.antartika.it\/en\/contacts\/\" data-type=\"page\" data-id=\"6087\">Contact us<\/a> for more information about the services offered by our <a href=\"https:\/\/www.antartika.it\/en\/communication-agency-vicenza\/\" data-type=\"page\" data-id=\"6092\">communication agency<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for a way to analyze the visibility and performance of your website on Google? In this guide, we will explore how to do it using Search Console, the free tool offered by Google to website owners. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/seo\/google-search-console-guide-website-analysis\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Google Search Console: A Guide to Website Analysis<\/span><\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":7464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[192],"tags":[283,225,185],"class_list":["post-9221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-googlesearchconsole-en","tag-seo-en","tag-webanalytics-en"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9221"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7464"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}