{"id":9252,"date":"2021-06-08T09:00:08","date_gmt":"2021-06-08T07:00:08","guid":{"rendered":"https:\/\/www.antartika.it\/news\/il-tuo-telefono-ti-ascolta\/"},"modified":"2021-06-08T15:48:00","modified_gmt":"2021-06-08T13:48:00","slug":"is-your-phone-listening-to-you","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/web-marketing\/is-your-phone-listening-to-you\/","title":{"rendered":"Is Your Phone Listening to You?"},"content":{"rendered":"\n

TLTR<\/strong><\/p>\n\n\n\n

Discover how Facebook, Google, and other social platforms choose the best ads for you without needing access to your microphone.<\/p>\n\n\n\n

Vacationing in Sardinia?<\/h2>\n\n\n\n

Recently, you’ve likely had an experience like this: you go out to dinner with your friends who tell you about their wonderful vacation in Sardinia. A short while later, as you check your social media accounts, ads for the best hotels in Costa Smeralda, recipes to prepare perfect “fregola di mare<\/em>“, reviews of beaches to visit at least once in a lifetime (all in Sardinia, of course) start appearing everywhere. Yet, you’re sure you’ve never searched for such information<\/strong> online.<\/p>\n\n\n\n

In these moments, it’s easy to think that our smartphones might have listened to all our conversations,<\/strong> to be alarmed by the idea that our privacy may have been violated.
But is it really so? In the next paragraphs, we’ll try to explain why there’s no need to panic.<\/p>\n\n\n\n

Is Our Phone Listening to Us?<\/h2>\n\n\n\n

First things first, let’s clear a misconception: No, our phone doesn’t listen to our private conversations!<\/strong><\/p>\n\n\n\n

Let’s explain better: many apps contain tracking software that, by accessing our smartphone’s microphone, can indeed pick up signals from other devices<\/strong> (such as the television) and understand what we’re listening to or watching at a specific moment. Companies that use our data for remarketing campaigns can then access additional information about us and our habits. But let’s specify two important factors:<\/p>\n\n\n\n