{"id":9279,"date":"2021-08-02T09:56:18","date_gmt":"2021-08-02T07:56:18","guid":{"rendered":"https:\/\/www.antartika.it\/news\/google-analytics-4-perche-implementarlo-ora\/"},"modified":"2022-03-17T11:56:00","modified_gmt":"2022-03-17T09:56:00","slug":"google-analytics-4-why-implement-it-now","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/web-analytics\/google-analytics-4-why-implement-it-now\/","title":{"rendered":"Google Analytics 4: Why Implement It Now"},"content":{"rendered":"\n

One of the most significant developments in web analytics<\/a> is undoubtedly the introduction of Google Analytics 4 (GA4)<\/strong>, the new version of Google Analytics that will gradually replace the current Universal Analytics. <\/p>\n\n\n\n

Let’s explore the key differences compared to the old version and the reasons why you should implement GA4 on your website now.<\/p>\n\n\n\n

What is Google Analytics 4?<\/h2>\n\n\n\n

Previously known as App+Web, Google Analytics 4 is the new version of Google Analytics that marks a radical change not only in the tool’s interface<\/strong> but also in the logic and data management.<\/strong><\/p>\n\n\n\n

The new generation of Google Analytics presents itself as a more intelligent and predictive tool,<\/strong> capable of performing measurements across devices and platforms<\/strong> and providing useful forecasts by fully utilizing the potential offered by machine learning.<\/strong><\/p>\n\n\n\n

What Changes Compared to Universal Analytics?<\/h2>\n\n\n\n

A lot! Some of the main differences compared to the old Universal Analytics properties include:<\/p>\n\n\n\n

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  • The data model<\/strong> is no longer based on sessions but on events<\/strong>.<\/li>\n\n\n\n
  • Reports are now entirely cross-device and cross-platform<\/strong>.<\/li>\n\n\n\n
  • The same property can now include data from websites and mobile apps together<\/strong>.<\/li>\n\n\n\n
  • Machine learning<\/strong> is used extensively to enhance and simplify information discovery.<\/li>\n\n\n\n
  • Advanced analysis tools<\/strong> are included, such as reports in the “Analysis” section and direct integration with BigQuery.<\/li>\n\n\n\n
  • Views <\/strong>and some metrics used in Universal Analytics are no longer present.<\/strong><\/li>\n\n\n\n
  • Enhanced measurement of events<\/strong> on the site is available. This means that some events are automatically tracked without the need for code changes or interventions through Google Tag Manager.<\/li>\n\n\n\n
  • Categories, actions, and event labels are no longer present, but each event can have up to 25 parameters.<\/strong><\/li>\n\n\n\n
  • Conversion tracking<\/strong> is simplified<\/strong>.<\/li>\n\n\n\n
  • It seems that collected data will be retained for a maximum of 14 months.<\/strong><\/li>\n\n\n\n
  • Cross-domain<\/strong> tracking is already integrated<\/strong> into Analytics.<\/li>\n\n\n\n
  • \u2026and much more!<\/li>\n<\/ul>\n\n\n