Gaining new ‘Likes’ can be useful if you’re working with Facebook. But be careful not to turn likes into the ultimate goal of your social strategy.<\/p>\n\n\n\n
In today’s world, much to the dismay of many, social networks have become an essential tool <\/strong>for every business aiming to grow its online presence. Having a Facebook page around which to build a community of interested and loyal users<\/strong> (pay attention to these terms, we’ll get back to them) is now a fundamental element to consider in your marketing strategy.<\/p>\n\n\n\n However, effectively using a Facebook page also means being able to evaluate its performance:<\/strong> understanding how to read and interpret statistics, and giving the right weight to various elements that determine its success. Among the many indicators that help us understand if our social activity is working, there’s one in particular that deserves a closer look: the size of the fan base.<\/strong><\/p>\n\n\n\n For many, the number of ‘Likes’ obtained by their page seems to be the sole important performance indicator,<\/strong> the ultimate goal of their digital strategy. And the absence of likes often leads to unjust criticisms directed at their Social Media Manager.<\/p>\n\n\n\n But are we really sure that the success of a page and the number of obtained likes are so closely connected?
To understand if the size of the fan base truly matters, let’s delve into how those famous ‘thumbs up’ can be beneficial when working with Facebook.<\/strong><\/p>\n\n\n