{"id":9342,"date":"2021-10-06T09:30:00","date_gmt":"2021-10-06T07:30:00","guid":{"rendered":"https:\/\/www.antartika.it\/news\/seo-youtube-farsi-conoscere\/"},"modified":"2023-08-23T16:19:06","modified_gmt":"2023-08-23T14:19:06","slug":"seo-youtube-get-noticed","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/seo\/seo-youtube-get-noticed\/","title":{"rendered":"SEO on YouTube: How to Get Noticed on the Platform (and Beyond)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Also known as the <em>TV of the world<\/em>, <strong>YouTube <\/strong>is the most well-known platform for <strong>creating and consuming video content.<\/strong> There&#8217;s something for everyone: DIY, sports, video games, recipes, music videos, film trailers, influencers, and even small and large businesses that choose to communicate through videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to this vast <strong>variety and quantity of content,<\/strong> it&#8217;s crucial to understand <strong>how to get noticed on YouTube:<\/strong> optimizing and ranking your videos among the top search results essentially means <strong>increasing views<\/strong> and <strong>growing subscribers<\/strong> to your channel \u2013 without using paid promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to <strong>search engines<\/strong> like Google, YouTube also relies on <strong>specific algorithms <\/strong>to deliver the best results \u2013 in this case, videos. And the activity of Search Engine Optimization on YouTube serves precisely this purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s understand <strong>why implementing a YouTube SEO strategy is useful,<\/strong> the advantages to consider, and the achievable outcomes.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9342#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Why Get Noticed on YouTube<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To understand the usefulness of a <strong>YouTube SEO strategy,<\/strong> it&#8217;s necessary to take a step back and comprehend the evolution of <strong>video marketing in the digital world.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a continuously growing trend based on a simple concept: <strong>video is one of the most faithful means of conveying reality<\/strong>. Compared to text or images, videos convey a more immersive message, creating a direct emotional connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s no coincidence that more and more <strong>video production and sharing platforms<\/strong> are emerging, like <strong>TikTok<\/strong> and <strong>Twitch<\/strong>, or that current social media platforms are implementing <strong>new video features<\/strong> like <strong>Facebook Watch<\/strong> and <strong>Instagram Reels.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether they&#8217;re shorts, video documentaries, in-stream or live videos, <strong>2020 marked the beginning of a new era of video content<\/strong> in digital communication. According to statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/video-trends-where-audience-watching\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6 out of 10 people prefer watching videos online rather than TV<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/1201336\/covid-use-adoption-communication-channels\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1 in 3 businesses tested video marketing in 2020, and 1 in 2 increased its usage<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ericsson.com\/49dd9d\/assets\/local\/reports-papers\/mobility-report\/documents\/2023\/ericsson-mobility-report-june-2023.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.ericsson.com\/49dd9d\/assets\/local\/reports-papers\/mobility-report\/documents\/2023\/ericsson-mobility-report-june-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">By 2028, 80% of global mobile data traffic will be video content<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, among the many platforms, <strong>YouTube remains the most globally recognized and utilized portal <\/strong>for video content distribution. Several facts confirm this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">It&#8217;s the second most used search engine after Google<\/a>;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">It&#8217;s the second most popular social network after Facebook<\/a>;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/youtube-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">It hosts over 2 billion users worldwide<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is YouTube SEO and How the Algorithm Works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, it&#8217;s impossible to develop <strong>YouTube SEO strategies<\/strong> without a basic understanding of <strong>how the platform&#8217;s algorithm works.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While <strong>Google <\/strong>evaluates both content quality and web page performance, <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/discovery\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/discovery\" rel=\"noreferrer noopener nofollow\">YouTube itself claims<\/a> to <strong>rely almost exclusively on user engagement.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In simple terms \u2013 <strong>the more a video captures users&#8217; attention on the platform, the more it will be rewarded by the search engine. <\/strong>Greater interactions related to the video lead to higher visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, some of the key <strong>ranking factors <\/strong>are based on parameters that describe <strong>how YouTube views work,<\/strong> including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR<\/strong>: the percentage of users who click on the video;<\/li>\n\n\n\n<li><strong>Bounce Rate<\/strong>: the percentage of users who exit the video before it ends;<\/li>\n\n\n\n<li><strong>Watch Time<\/strong>: the total time in hours of video viewing for all users;<\/li>\n\n\n\n<li><strong>Retention<\/strong>: the duration of video viewing expressed from 0% to 100% as the ideal value.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the <strong>quantity of interactions<\/strong> is also evaluated: comments, likes\/dislikes, and channel subscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key role is also played by the <strong>presence of optimized metadata<\/strong> and <strong>video embedding on web pages,<\/strong> which directly or indirectly influence the video&#8217;s ranking on YouTube. Thus, it&#8217;s possible to distinguish <strong>YouTube SEO optimization<\/strong> activities into three parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizing video content production<\/strong><\/li>\n\n\n\n<li><strong>On-platform optimizations for YouTube search<\/strong><\/li>\n\n\n\n<li><strong>Off-platform optimizations for web pages<\/strong><\/li>\n<\/ul>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9342#wpcf7-f12032-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Planning Video Content Production<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/discovery\" data-type=\"URL\" data-id=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/discovery\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The platform suggests it<\/a>: <strong>the quality of the video itself <\/strong>is essential for achieving the best placement on YouTube. Some considerations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conducting initial keyword research: <\/strong>understanding the search terms used by your target audience and using them in turn is necessary.<\/li>\n\n\n\n<li><strong>Identifying search intent and following trends:<\/strong> each search keyword has a specific intent; among the most common are How To, Tutorials, Reviews\u2026<\/li>\n\n\n\n<li><strong>Creating high-engagement videos:<\/strong> apart from following a script and editing, it&#8217;s useful to start with a strong introduction and end with a call to action.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">On-Platform Optimizations for YouTube Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YouTube SEO optimization<\/strong> can be performed on <strong>video content<\/strong> and the <strong>channel <\/strong>as a whole: this is why it&#8217;s useful to divide the <strong>on-platform YouTube SEO strategy<\/strong> into two phases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>uploading a video to the platform, <\/strong>special attention should be given to metadata: <a href=\"https:\/\/www.thinkwithgoogle.com\/features\/youtube-playbook\/topic\/organic-optimization\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.thinkwithgoogle.com\/features\/youtube-playbook\/topic\/organic-optimization\/\" rel=\"noreferrer noopener nofollow\">YouTube defines them<\/a> as information that tells users what to expect from the video. Optimizing them is an integral part of SEO activity: carefully written <strong>titles and descriptions<\/strong>, prominent <strong>tags and hashtags<\/strong>, visually appealing <strong>thumbnails<\/strong>, well-designed end-of-video <strong>cards and screens<\/strong>, accurate <strong>closed captions<\/strong>, and complete <strong>translations <\/strong>in multiple languages. These are all elements that contribute to making videos more performant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <strong>perfecting the YouTube channel<\/strong> can also contribute to enhancing the content&#8217;s evaluation by the platform. One can work on optimizing various parameters: creating a visually designed and captivating <strong>banner<\/strong>, providing an effective <strong>channel description,<\/strong> fully utilizing <strong>playlist <\/strong>and <strong>featured content<\/strong> functionalities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Off-Platform Optimizations for Web Pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aligning <strong>YouTube videos<\/strong> with <strong>website content<\/strong> is key to having a comprehensive video SEO strategy. Videos can be an opportunity for Search Engine Optimization for many websites, especially when embedded: instead of redirecting users away from the site, an <strong>on-page embedded YouTube video<\/strong> allows them to watch the entire content directly on the page. <strong>Both channels benefit: <\/strong>YouTube video metrics increase, and the page&#8217;s user engagement performance improves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the second most-used search engine and globally recognized social network, <strong>YouTube <\/strong>is a platform not to be underestimated for your <strong>digital marketing strategy<\/strong>. Video is a very powerful communication tool, capable of enhancing user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, working on <strong>content positioning on YouTube<\/strong> is conceptually similar to optimizing website content for Google&#8217;s SERP: the common goal is to <strong>satisfy user search intentions<\/strong> by analyzing queries and generating useful content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re interested in learning more, <a href=\"https:\/\/www.antartika.it\/en\/contacts\/\" data-type=\"page\" data-id=\"6087\">contact us<\/a> or discover our <a href=\"https:\/\/www.antartika.it\/en\/search-engine-marketing\/seo\/\" data-type=\"page\" data-id=\"6262\">SEO digital strategy<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s understand why implementing a YouTube SEO strategy is useful, the advantages to consider, and the achievable outcomes. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/seo\/seo-youtube-get-noticed\/\">Read more &raquo;<span class=\"screen-reader-text\"> from SEO on YouTube: How to Get Noticed on the Platform (and Beyond)<\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":7517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[192],"tags":[225,254,289],"class_list":["post-9342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-en","tag-socialmedia-en","tag-youtube-en"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9342"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7517"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}