{"id":9382,"date":"2021-12-03T14:00:00","date_gmt":"2021-12-03T12:00:00","guid":{"rendered":"https:\/\/www.antartika.it\/news\/nuove-linee-guida-uso-cookie-in-italia\/"},"modified":"2021-12-03T16:52:00","modified_gmt":"2021-12-03T14:52:00","slug":"new-guidelines-cookie-usage-italy","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/news\/new-guidelines-cookie-usage-italy\/","title":{"rendered":"New Guidelines for Cookie Usage in Italy as of January 10, 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TLTR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting from January 10, 2022, the <strong>new guidelines for cookie usage<\/strong> in Italy come into effect. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These new rules have been established to ensure the compliance of all websites with the GDPR and the ePrivacy directive, adapting to the development of increasingly pervasive tracking technologies and correcting certain incorrect data acquisition methods used by some websites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>main changes<\/strong> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater user control<\/strong> over given consents.<\/li>\n\n\n\n<li><strong>Prohibition of consent<\/strong> through page <strong>scrolling <\/strong>or the use of a &#8216;<strong>cookie wall<\/strong>.&#8217;<\/li>\n\n\n\n<li><strong>Prohibition of using the so-called &#8216;legitimate interest&#8217;<\/strong> to install cookies: cookies can only be installed with explicit user consent (and this consent must be demonstrable).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nuoveregole\">What are the new cookie rules?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.antartika.it\/en\/news\/gdpr-websites-european-regulation-protection-personal-data\/\" data-type=\"post\" data-id=\"8890\">privacy and cookie policy rules that came into effect on May 25, 2018<\/a>, remain unchanged; the changes apply specifically to profiling cookies, for which consent must be given.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the updates regarding the <strong>cookie banner:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It must contain the buttons &#8220;<strong>Accept<\/strong>&#8221; and &#8220;<strong>Decline<\/strong>&#8221; as mandatory elements.<\/li>\n\n\n\n<li>Users must be able to make <strong>granular choices<\/strong> about the functionalities, third parties, and categories of cookies to be installed.<\/li>\n\n\n\n<li>Users <strong>must be able to update<\/strong> their tracking preferences <strong>at any time<\/strong> (so there must be a link to this functionality on every page).<\/li>\n\n\n\n<li><strong>Consent <\/strong>via simple <strong>scrolling <\/strong>is <strong>no longer valid <\/strong>(this was allowed in Italy until January 9).<\/li>\n\n\n\n<li><strong>Cookie walls are not allowed <\/strong>(a cookie wall is a barrier that prevents access to site content unless the required consents are given).<\/li>\n\n\n\n<li>Consent must be re-requested after <strong>a minimum term of 6 months<\/strong> (the banner must reappear to the user after at least 6 months, requiring them to confirm consent).<\/li>\n\n\n\n<li>The appeal to the so-called &#8216;legitimate interest&#8217; for cookie installation is no longer valid: consent must be proven to have been obtained.<\/li>\n<\/ul>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9382#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"cookiebannerconforme\">How to Make a Cookie Banner Compliant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To be compliant with these rules, the cookie banner must include mandatory buttons to accept or decline all cookies, allow for more personalized choices, and must not block navigation without consent or be accepted simply through scrolling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Websites created by our <a href=\"https:\/\/www.antartika.it\/en\/agency\/certifications\/iubenda-partner\/\" data-type=\"page\" data-id=\"6105\">&#8220;Iubenda Partner&#8221; agency<\/a>, <\/strong>will be equipped with <strong>a banner that can be customized,<\/strong> as shown in the example below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"362\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image1.png\" alt=\"Cookie banner compliant with new rules January 2022\" class=\"wp-image-4863\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image1.png 447w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image1-300x243.png 300w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, on each page, there will be a link to allow users of the site to change their cookie choices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case as well, websites created by our agency will display a <strong>customizable banner<\/strong> that will resemble the following:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"648\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image2.png\" alt=\"Window for granular cookie choices\" class=\"wp-image-4864\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image2.png 796w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image2-300x244.png 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2021\/12\/image2-768x625.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importanzacookie\">The Importance of Cookies and Penalties for Non-Compliance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that <strong>cookies are data fragments of the user that are stored to enhance browsing:<\/strong> they can be technical, statistical, or profiling cookies. Their value is increasingly important and absolutely strategic in a digital marketing campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Neglecting this aspect would mean losing valuable data<\/strong> for marketing campaigns and also risking heavy penalties for improper behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, administrative fines can reach up to 20 million euros or, if the amount is higher, 2% or 4% of the global annual turnover<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Greater consent control, updated cookie banner, and new prohibitions: discover the new guidelines for cookie usage in Italy valid from January 10, 2022. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/news\/new-guidelines-cookie-usage-italy\/\">Read more &raquo;<span class=\"screen-reader-text\"> from New Guidelines for Cookie Usage in Italy as of January 10, 2022<\/span><\/a><\/span><\/p>\n","protected":false},"author":10,"featured_media":7526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[191],"tags":[242,292,228,229],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cookie-en","tag-garanteprivacy-en","tag-gdpr-en","tag-privacy-en"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9382"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7526"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}