{"id":9425,"date":"2022-03-29T10:13:00","date_gmt":"2022-03-29T08:13:00","guid":{"rendered":"https:\/\/www.antartika.it\/news\/restyling-sito-web-the-seo-way\/"},"modified":"2022-03-29T16:00:00","modified_gmt":"2022-03-29T14:00:00","slug":"website-restyling-the-seo-way","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/seo\/website-restyling-the-seo-way\/","title":{"rendered":"Website Restyling: the SEO Way"},"content":{"rendered":"\n

For many businesses, a website serves as the digital storefront<\/em> of their organization.<\/p>\n\n\n\n

Just as a company can present itself well or poorly to the public, a corporate website can be perceived positively or negatively<\/strong> by both users and search engines.<\/p>\n\n\n\n

Year after year, developments in the field of Web Design and web search algorithms set new quality standards, <\/strong>sometimes even unpredictable ones, adapting to user browsing behavior. <\/strong>Just think of Google’s mobile-first indexing in 2018 or the evolution of CMS for creating dynamic websites.<\/p>\n\n\n\n

This is the reason why a website cannot last forever<\/strong>.
A study conducted by Orbit Media<\/a> compared 200 marketing agency websites to determine the average lifespan of their websites<\/strong> between redesigns. The result is about 2.66 years<\/strong> \u2013 a very low value in the collective imagination, but not necessarily representing the standard.<\/p>\n\n\n\n

Therefore, since defining the ideal lifecycle<\/em> of a website<\/strong> is difficult, a redesign <\/strong>should still be planned when issues with graphics, usability, performance, <\/strong>or ranking <\/strong>start to arise. In this regard, a website redesign from an SEO perspective <\/strong>takes into account all the aspects involved so that the site can be easily found by users and its navigation is smooth and intuitive.<\/p>\n\n\n