{"id":9504,"date":"2022-09-16T09:43:00","date_gmt":"2022-09-16T07:43:00","guid":{"rendered":"https:\/\/www.antartika.it\/news\/web-design-inadeguato-cause-effetti\/"},"modified":"2022-09-16T16:40:00","modified_gmt":"2022-09-16T14:40:00","slug":"inadequate-web-design-causes-effects","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/web-development\/inadequate-web-design-causes-effects\/","title":{"rendered":"Bad Web Design: Causes and Effects of Inadequate Web Design"},"content":{"rendered":"\n

TLDR<\/strong>
Similarly to a house, a website <\/strong>must rest on solid and functional foundations.<\/strong> Just as in construction, the web design choices<\/strong> made during website planning<\/strong> will affect its performance <\/strong>and, consequently, your business<\/strong>.<\/p>\n\n\n\n

The Importance of Good Web Design<\/h2>\n\n\n\n

We’ve already discussed how important having a fast website is<\/a>, how loading performance has become a ranking factor with Core Web Vitals<\/a>, and how our site achieved a perfect score of 4\u00d7100 according to Google<\/a>.<\/p>\n\n\n\n

However, we haven’t highlighted yet the main elements affecting website speed<\/strong> and how they do so. Let’s compare a website to a house for a moment: in the event of an earthquake (or more precisely, a Google algorithm update), if both suffer “sudden damage,” it’s wise to analyze their infrastructure<\/strong>.<\/p>\n\n\n\n

It all begins with web design<\/a>: <\/strong>the design choices of a website can impact the site’s performance<\/strong> and a business’s performance<\/strong>. Considering the constant changes in algorithms and user behavior, it’s essential to make these choices carefully,<\/strong> going beyond personal preferences.<\/p>\n\n\n\n

But what impact are we talking about?<\/strong> According to Google, 32% of users abandon navigation when a page takes 1 to 3 seconds to load<\/a>, and the percentage increases significantly beyond 3 seconds.<\/p>\n\n\n\n

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Results from the Google\/SOASTA research published in 2017.<\/sub><\/em><\/figcaption><\/figure>\n\n\n\n

Search engines aim to provide the best answers to their users in a few clicks.
Designing a website that offers easy and fast-to-navigate content <\/strong>not only aids organic search ranking but also improves User Experience and advertising.<\/p>\n\n\n\n

The negative impact <\/strong>of a slow website on PPC campaigns<\/a><\/strong> should not be underestimated: if the page loading time is excessive, users are likely to abandon the site and access a competitor’s. The result? You paid for the user’s click <\/strong>on the ad but didn’t get any conversions.<\/strong><\/p>\n\n\n\n

A study by KissMetrics<\/a> has highlighted that a 1-second delay in page response can lead to a 7% reduction in conversions<\/strong>. This means that if an e-commerce generates \u20ac100,000 per day, a 1-second delay in page responses would cost \u20ac2.5 million in lost sales annually.<\/strong><\/p>\n\n\n