{"id":9516,"date":"2022-11-16T09:00:00","date_gmt":"2022-11-16T07:00:00","guid":{"rendered":"https:\/\/www.antartika.it\/news\/news-e-blog-non-sono-la-stessa-cosa\/"},"modified":"2023-05-31T16:29:00","modified_gmt":"2023-05-31T14:29:00","slug":"news-and-blog-are-not-the-same-thing","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/web-development\/news-and-blog-are-not-the-same-thing\/","title":{"rendered":"News and Blog Are Not the Same Thing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TLTR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On websites, the News page and the Blog page are not the same thing.<br>News is used to share information about your company or your business sector\u2014similar news that most companies report.<br>Blog articles, on the other hand, are in-depth discussions about specific topics. Creating these increases your authority and consequently, organic traffic to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction: News and Blog<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ve had a website for a while, and you want to share a topic or news, but you&#8217;re unsure whether to add it to the News page or the Blog page.<br><strong>These two sections have different meanings and purposes<\/strong>, but these differences aren&#8217;t always understood.<br>Let&#8217;s try to understand them together and discover how to use these sections effectively.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9516#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">News<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">News refers to &#8220;updates,&#8221; all the <strong>news related to your company or your business sector.<\/strong><br>For example, consider a <strong>company that produces industrial equipment.<\/strong><br>In the news, this company might publish an article about a <strong>capital increase<\/strong> or the <strong>opening of a new facility.<\/strong><br>Similarly,<strong> they could post an article in the news about Tesla&#8217;s new technology<\/strong> that allows workers in industries to avoid heavy tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">News should contain <strong>technical or current information<\/strong> to maintain <strong>professionalism, transparency<\/strong>, and show that the company <strong>stays up-to-date<\/strong> in its field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only additional <strong>informative element<\/strong> compared to a web page is the <strong>publication date and update date<\/strong> if changes or additions are necessary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"642\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-viart.webp\" alt=\"news page example\" class=\"wp-image-5267\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-viart.webp 1080w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-viart-300x178.webp 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-viart-1024x609.webp 1024w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-viart-768x457.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\"><sub>Example of a news page with publication dates of various updates on products and services by viart.it<\/sub><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blog<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The term &#8220;Blog&#8221; is derived from &#8220;Web Log,&#8221; a web diary<\/strong> where articles are less formal and used to <strong>delve into topics where your company generates value.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, our industrial equipment company <strong>can delve into<\/strong> Tesla&#8217;s new technology in the blog, analyzing the potential future consequences and how their equipment can integrate with this new opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of blog articles is to <strong>generate authority<\/strong>, aiming to become a reference point in the industry through <strong>quality content<\/strong> and to <strong>enhance search engine positioning <\/strong>using an<strong> SEO strategy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating and maintaining a blog is an investment in time and resources, but it helps generate traffic and potential customers.<br>A <strong>good marketing strategy <\/strong>considers this and creates <strong>periodic in-depth content <\/strong>related to company values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>informative elements<\/strong> to include in a blog article vary and depend on the type of business, but in most cases, the <strong>main ones are<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publication date<\/strong><\/li>\n\n\n\n<li>Article <strong>category <\/strong>(used to structure news and articles and enhance website positioning)<\/li>\n\n\n\n<li><strong>Call to Action<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Elements that enhance User Experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estimated reading time<\/strong><\/li>\n\n\n\n<li><strong>Introduction <\/strong>summarizing the text (<strong>TL;DR<\/strong>)<\/li>\n\n\n\n<li>A <strong>graphic style<\/strong> tailored for the section<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"864\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-butterflylab-1024x864.webp\" alt=\"blog page example butterfly lab\" class=\"wp-image-5271\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-butterflylab-1024x864.webp 1024w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-butterflylab-300x253.webp 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-butterflylab-768x648.webp 768w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-butterflylab.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><sub>Example of a blog article with date, table of contents, category, and reading time by butterflylab.it<\/sub><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"1012\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-nanosystem.webp\" alt=\"blog page example nanosystem\" class=\"wp-image-5272\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-nanosystem.webp 879w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-nanosystem-261x300.webp 261w, https:\/\/www.antartika.it\/wp-content\/uploads\/2022\/11\/news-blog-nanosystem-768x884.webp 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><figcaption class=\"wp-element-caption\"><sub>Example of a blog article with date and table of contents by nanosystem.it<\/sub><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress and Blogs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress is one of the best CMS platforms for developing a website with a blog. In fact, WordPress started as a blogging platform and later evolved into a Content Management System, always keeping blogging at its core.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to <strong>WordPress<\/strong>, many dynamic features of news and blogs are easy to manage for any type of user, making it <strong>one of the most recommended tools for these services.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing for Your Website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we&#8217;ve mentioned, News and Blog are two distinct and different sections of a site.<br>They are equally powerful and should be chosen carefully: <strong>news <\/strong>for formal updates that maintain the company&#8217;s <strong>professionalism<\/strong>, and a <strong>blog <\/strong>to establish <strong>authority <\/strong>and <strong>spread the value <\/strong>of your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don&#8217;t necessarily need to be used together, but having and using them is a way to demonstrate your company&#8217;s value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re interested in learning more or implementing\/renewing the blog section of your website, feel free to <a href=\"https:\/\/www.antartika.it\/en\/contacts\/\" data-type=\"page\" data-id=\"6087\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>News and Blog are two distinct sections of a website. They might seem similar, but they serve two different purposes. Let&#8217;s explore the characteristics of each to discover where to invest in your web project.  <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/web-development\/news-and-blog-are-not-the-same-thing\/\">Read more &raquo;<span class=\"screen-reader-text\"> from News and Blog Are Not the Same Thing<\/span><\/a><\/span><\/p>\n","protected":false},"author":10,"featured_media":7587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[194],"tags":[225,280,288],"class_list":["post-9516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-seo-en","tag-sitoweb-en","tag-webmarketing-en"],"acf":[],"modified_by":"AntaUser1","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9516"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/7587"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}