{"id":9554,"date":"2023-06-22T14:25:06","date_gmt":"2023-06-22T12:25:06","guid":{"rendered":"https:\/\/www.antartika.it\/news\/smart-bidding-google-ads-aumentare-contatti\/"},"modified":"2023-06-22T17:47:00","modified_gmt":"2023-06-22T15:47:00","slug":"google-ads-smart-bidding-increase-leads","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/google-ads\/google-ads-smart-bidding-increase-leads\/","title":{"rendered":"Google Ads Smart Bidding: How to Leverage it to Increase Leads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital marketing provides businesses with a wide range of tools to reach a targeted audience and maximize leads from potential new customers. Among these tools, <a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/google-ads\/\" data-type=\"URL\" data-id=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/google-ads\/\">Google Ads<\/a>&#8216; Smart Bidding represents one of the most potent solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PPC campaigns carried out for one of our clients demonstrated how Smart Bidding strategies, combined with meticulous <a href=\"https:\/\/www.antartika.it\/en\/strategic-analysis\/web-analytics\/\" data-type=\"page\" data-id=\"6259\">Web Analytics<\/a> efforts to ensure data quality, can <strong>increase valuable leads and optimize investment<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads Smart Bidding: Definition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The term &#8220;Smart Bidding&#8221; refers to Google Ads&#8217;<strong> automatic bidding strategies<\/strong> aimed at <strong>optimizing conversions or conversion value.<\/strong> Unlike manual strategies where advertisers must manually update bids (such as manual CPC), Smart Bidding utilizes <strong>machine learning<\/strong> to <strong>adapt bids during each individual auction based on the objectives set by the advertiser,<\/strong> such as increasing conversions or achieving a specific ROAS (Return on Ad Spend).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In setting bids, Smart Bidding strategies also rely on a range of <strong>indicators<\/strong>, including user location, device, time of day and day of the week, language, browser, and more. The ability to <strong>analyze a vast amount of data and adjust bids in real-time<\/strong> provides a significant competitive advantage, capable of maximizing the ROI of <a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/\" data-type=\"page\" data-id=\"6249\">PPC campaigns<\/a>.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9554#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Primary Smart Bidding Strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Smart Bidding strategies available in Google Ads include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maximize Conversions: <\/strong>Sets bids to maximize the number of conversions within the available budget.<\/li>\n\n\n\n<li><strong>Target CPA: <\/strong>Sets bids to achieve the maximum number of conversions at the advertiser&#8217;s target Cost Per Action (CPA).<\/li>\n\n\n\n<li><strong>Maximize Conversion Value: <\/strong>Sets bids to maximize the total campaign conversion value within the available budget (Note: Conversion values must have been associated with the conversions at the time of setting up tracking).<\/li>\n\n\n\n<li><strong>Target ROAS: <\/strong>Sets bids to achieve the target Return on Ad Spend (ROAS) as defined by the advertiser.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads also offers other automated bidding strategies with objectives not tied to conversions but rather website visits or visibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maximize Clicks: <\/strong>Sets bids to achieve the maximum number of clicks within the available budget.<\/li>\n\n\n\n<li><strong>Target Impression Share: <\/strong>Sets bids so that ads are displayed in Google search results (at the top or anywhere on the page) at a specific frequency.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Smart Bidding to Increase Leads: A Case Study<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selecting the <strong>most suitable bidding strategies<\/strong> and <strong>working with the available data volume<\/strong> was crucial in helping us<strong> increase the number of leads<\/strong> (forms, calls, emails) for a client specializing in <strong>domestic water purification systems.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We applied a precise strategy with the goal of <strong>boosting available data<\/strong> and enabling machine learning to <strong>effectively optimize bids<\/strong> based on the objectives.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Step 1 &#8211; Manual CPC to Gather Data<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We designed a custom landing page with a highly enticing offer for the user. However, given the <strong>limited budget<\/strong>, product <strong>price<\/strong>, and high <strong>competition<\/strong>, we knew that <strong>conversion volumes wouldn&#8217;t be sufficient to immediately utilize Smart Bidding. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, we launched the campaigns using the <strong>manual CPC bidding strategy<\/strong> to begin collecting data that would be useful for Smart Bidding later.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Step 2 &#8211; Monitoring &#8220;Micro-Conversions&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To <strong>increase the number of conversions available for machine learning,<\/strong> we implemented <strong>tracking for &#8220;micro-conversions,&#8221;<\/strong> which are actions less significant than contacts but still indicate user interest (e.g., brochure downloads, page engagement). During implementation, however, <strong>we assigned these &#8220;micro-conversions&#8221; a much lower value compared to Contact-type conversions<\/strong> to <strong>indicate the different levels of importance<\/strong> of the monitored actions.<\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: linear-gradient(135deg,#e9e9e9 10%,#fff 10%,#fff 50%,#e9e9e9 50%,#e9e9e9 60%,#fff 60%,#fff 100%);\n    background-size: 7.07px 7.07px;\n    border: 1px solid #e9e9e9;\n}\n\n.blocco-newsletter-articoli-blog .titolo-cta {\n    font-family: var(--font-fam-body);\n    color: var(--bs-primary);\n}\n\n.blocco-newsletter-articoli-blog form p.h4 {\n    display: none;\n}\n\n.blocco-newsletter-articoli-blog form .row  {\n    margin-top: 1.5rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]{\n    margin-bottom: 0;\n    margin-top:0;\n\n}\n.blocco-newsletter-articoli-blog .wpcf7 label {\n    margin-top: 0;\n}\n.blocco-newsletter-articoli-blog .wpcf7 p.h4{\n    color:var(--anta-grey);\n}\n\n.blocco-newsletter-articoli-blog form [type=checkbox]+.wpcf7-list-item-label::before {\n    background-color: white;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"] {\n    background-color: white !important;\n    font-size: calc(var(--fsz-p) * 1.15);\n    \/* content: 'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    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}\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9554#wpcf7-f12032-o2\" method=\"post\" class=\"wpcf7-form init\" 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class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<p class=\"h3 wp-block-paragraph\">Step 3 &#8211; Maximize Conversions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Increasing the total number of recorded conversions allowed us to have <strong>sufficient data to transition to the &#8220;Maximize Conversions&#8221; strategy<\/strong> and begin utilizing Google Ads&#8217; Smart Bidding. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The applied strategy began optimizing bids to achieve the <strong>maximum number of conversions<\/strong> within the available budget. This further increased the conversion volume and provided Google Ads with enough data to <strong>understand which factors contributed to generating higher-valued actions<\/strong> (contacts).<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">Step 4 &#8211; Maximize Conversion Value (with Target ROAS)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once a solid data foundation was built, we switched to the <strong>&#8220;Maximize Conversion Value&#8221; strategy with a target ROAS.<\/strong> Since it wasn&#8217;t an e-commerce scenario, we <strong>hypothesized the value generated by the number of form submissions\/contacts we aimed to achieve and calculated the desired ROAS. <\/strong>The new bidding strategy then <strong>prioritized Contact-type conversions,<\/strong> which we had assigned higher values to.<\/p>\n\n\n\n<p class=\"h3 wp-block-paragraph\">The Results of Smart Bidding<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The outcome of the strategy? The <strong>number of Contact-type conversions<\/strong> immediately <strong>increased by 71% compared to the average <\/strong>of previous months, with the same budget investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you want to increase leads for your business too?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about our <a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/google-ads\/\" data-type=\"page\" data-id=\"6283\">Google Ads campaign management<\/a> service or <a href=\"https:\/\/www.antartika.it\/en\/contacts\/\" data-type=\"page\" data-id=\"6087\">contact our agency<\/a> to request a consultation with our specialists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads&#8217; Smart Bidding is one of the most powerful solutions for achieving marketing goals. Discover how these bidding strategies helped one of our clients increase valuable leads and optimize their investment. <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/google-ads\/google-ads-smart-bidding-increase-leads\/\">Read more &raquo;<span class=\"screen-reader-text\"> from Google Ads Smart Bidding: How to Leverage it to Increase Leads<\/span><\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":8540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[189],"tags":[],"class_list":["post-9554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9554"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/8540"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}