{"id":9563,"date":"2023-07-06T16:44:08","date_gmt":"2023-07-06T14:44:08","guid":{"rendered":"https:\/\/www.antartika.it\/news\/nuovo-sito-antartika-online-tante-novita\/"},"modified":"2023-07-06T19:12:00","modified_gmt":"2023-07-06T17:12:00","slug":"new-antartika-website-exciting-updates","status":"publish","type":"post","link":"https:\/\/www.antartika.it\/en\/news\/new-antartika-website-exciting-updates\/","title":{"rendered":"The New Antartika Website is Online, Packed with Exciting Updates!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our old website used to state: &#8220;<strong><em>In the web, the only constant is change.<\/em><\/strong>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Years have passed, but we remain<strong> faithful to our belief.<\/strong> And here we are, <strong>entirely new, ready for a leap forward.<\/strong> If we&#8217;ve always been a results-oriented digital agency, our new look now makes that apparent, offering a <strong>more intimate and authentic portrayal of who Antartika is.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We&#8217;ve revolutionized our image by embracing the latest trends in Web Design,<\/strong> accessibility, and performance, adopting a minimal and impactful Visual Identity that reflects our <strong>strong technical specialization.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a new and unique website, Antartika is reinventing itself to <strong>showcase the evolution of its offerings: a highly qualified, competent, and dynamic Web Marketing agency,<\/strong> with <em>Integreation Marketing<\/em> as its cornerstone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Features of the New Website<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance<\/strong>: In a fast-paced world, only<strong> websites optimized for speed <\/strong>can capture visitors&#8217; attention. <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\" data-type=\"URL\" data-id=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google itself confirms<\/a> that over 50% of users abandon a site after 3 seconds of loading time. Therefore, we&#8217;ve taken great care to achieve t<a href=\"https:\/\/www.antartika.it\/en\/web-development\/4x100-perfect-score-according-to-google\/\" data-type=\"post\" data-id=\"9331\">he highest Google PageSpeed score<\/a>.<\/li>\n\n\n\n<li><strong>Design<\/strong>: As a creative solution, we&#8217;ve chosen <strong>Typography Design,<\/strong> a <a href=\"https:\/\/www.antartika.it\/en\/web-development\/less-is-more-best-practices-minimalist-website\/\" data-type=\"post\" data-id=\"9214\">minimalist Web Design<\/a> trend that employs <strong>fonts of various sizes and styles:<\/strong> graceful or bold, in dark hues or reflecting the Antartika brand, <strong>creating visual dynamism in pages<\/strong> that are both performance-friendly and user-accessible.<\/li>\n\n\n\n<li><strong>Responsive<\/strong>: We&#8217;ve focused on achieving <strong>the best possible compatibility across different devices: <\/strong>desktops, smartphones, tablets\u2014you name it. The site&#8217;s layout has been structured to <strong>adapt to screen dimensions<\/strong>. It&#8217;s a fact that an increasing number of users browse from mobile devices, even in the <a href=\"https:\/\/www.antartika.it\/en\/marketing-b2b\/\" data-type=\"page\" data-id=\"6083\">B2B market<\/a>.<\/li>\n\n\n\n<li><strong>SEO<\/strong>: The design of the <strong>sitemap<\/strong>, <strong>information architecture<\/strong>, <strong>URL structure<\/strong>, and <strong>content <\/strong>of individual pages has been <a href=\"https:\/\/www.antartika.it\/en\/seo\/website-restyling-the-seo-way\/\" data-type=\"post\" data-id=\"9425\">redeveloped with Search Engine Optimization in mind<\/a>, making the site more easily accessible to search engines and consequently<strong> more visible to web users.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2186\" height=\"1366\" src=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo.jpg\" alt=\"antartika website redesign before and after\" class=\"wp-image-8586\" style=\"width:1093px;height:683px\" srcset=\"https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo.jpg 2186w, https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo-300x187.jpg 300w, https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo-1024x640.jpg 1024w, https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo-768x480.jpg 768w, https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo-1536x960.jpg 1536w, https:\/\/www.antartika.it\/wp-content\/uploads\/2023\/07\/antartika-sito-prima-dopo-2048x1280.jpg 2048w\" sizes=\"auto, (max-width: 2186px) 100vw, 2186px\" \/><figcaption class=\"wp-element-caption\"><em><sub>A preview of Antartika before and\u2026 Antartika now!<\/sub><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Inte<span class=\"green\"><strong>great<\/strong><\/span>ion Marketing method<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The primary reason for this renewal is to <strong>concretely define our approach into something applicable to every reality: <\/strong>something each of us had already understood and internalized but hadn&#8217;t formalized until now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is <strong><a href=\"https:\/\/www.antartika.it\/en\/integreation-marketing\/\" data-type=\"page\" data-id=\"6075\">Integreation Marketing<\/a><\/strong> \u2013 but beware, it&#8217;s not just simple <em>integration<\/em>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integreation <\/strong>refers to <strong>&#8220;great&#8221;: a path of growth,<\/strong> that we aspire to for the clients we work with. It&#8217;s a journey to build together, step by step, aiming for <strong>total integration of the various Digital Marketing tools available,<\/strong> capable of delivering<strong> tangible and lasting results for businesses.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For us, this is how <strong>Integreation Marketing<\/strong> is born:<strong> a method built on trust, collaboration, and optimization<\/strong>, where every reality can have significant growth prospects and reach even the loftiest goals. For clients, it&#8217;s a <strong>practical and real approach<\/strong> that allows active <strong>participation in our processes, complete transparency,<\/strong> contributing to choices, following optimization steps, and evaluating achieved objectives.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Integreation Launch<\/strong> is the first tool of Integration Marketing,<strong> starting from the client&#8217;s real needs and opportunities:<\/strong> three brainstorming sessions for a detailed analysis of the starting point, the message to convey, the target audience, and competition, leading to a<strong> realistic projection of goals, timelines, and strategies<\/strong>. <\/li>\n\n\n\n<li>Once <strong>the most suitable solutions<\/strong> have been recommended<strong> to achieve our client&#8217;s goals<\/strong> (which are never the same for every client but are carefully evaluated based on the specific context), an <strong>operational Dashboard<\/strong> is prepared to unify and integrate data from various activities to <strong>operate in a bidirectional manner with synergy and cooperation.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coordinated integration of the tools<\/strong> and possibilities offered by online marketing enables us to<strong> effectively promote our clients&#8217; realities:<\/strong> on social channels, search engines, mobile applications, and email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual and communicative presence remains unified and coherent, capturing online users&#8217; attention to <strong>encourage B2C sales<\/strong> and <strong>generate B2B leads.<\/strong><\/p>\n\n\n<style>\n:root{\n    --primary:      #008B95;\n    --secondary:    #363534;\n    --grey:         #F9F9F9;\n    --gr-dark:      #B6B6B5;\n    --anta-grey:    #6D6C6B;\n}\n\n\n\n\/************   Cf7 **************************+*\/\n.blocco-newsletter-articoli-blog.sfondo-a-righe {\n    background-image: 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'per 1.15 mantiene fluidit\u00e0 e arriva a 24px che \u00e8 il risultato desiderato su desktop'; *\/\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:autofill,\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]:-webkit-autofill {\n    background-color: white !important;\n    box-shadow: 0 0 0 40px white inset!important;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit {\n    background-color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 input[type=\"email\"]::placeholder{\n    color:var(--gr-dark);\n    font-weight: 300;\n    font-size: var(--fsz-h5);\n    padding-left: 0.5rem;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-spinner{\n    position: absolute;\n    bottom: 5rem;\n    right: 3rem;\n}\n\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:hover{\n    border: 2px solid var(--primary);\n    background-color: var(--primary);\n    color: white;\n}\n.blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit:disabled{\n    opacity: 1;\n}\n.blocco-newsletter-articoli-blog .wpcf7 form.sent .wpcf7-response-output{\n    border-color: var(--primary);\n}\n@media screen and (max-width:575px){\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-submit{\n        position: absolute;\n        bottom: 0rem;\n    }\n}\n@media screen and (min-width:1400px){\n\n\n    .blocco-newsletter-articoli-blog .wpcf7 .wpcf7-acceptance label{\n        margin-top:0;\n    }\n}\n<\/style>\n\n\n<div  class=\"anta-block blocco-newsletter-articoli-blog sfondo-a-righe py-4 mt-5\">\n\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p class=\"h2 mb-3 mt-0 titolo-cta\"><span class=\"green\">Subscribe to our newsletter<\/span><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"row align-items-start\">\n            <div class=\"col-12\">\n                <p class=\"p-lg\">And receive news, tips, and strategies to enhance your online presence.<\/p>\n            <\/div>\n\n            <div class=\"col-12 position-relative\">\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12032-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12032\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9563#wpcf7-f12032-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12032\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12032-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADKz9X03-_9CBiDr\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"row align-items-end\">\n<div class=\"col-sm-9 pe-sm-0\">\n<label for=\"your-email-blog\" class=\"mb-0\">\n<h4 class=\"h4\">Enter your email address:<\/h4>\n\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email-blog\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"your-email-blog\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"yourmail@mail.ext\" value=\"\" type=\"email\" name=\"your-email-blog\" \/><\/span><\/label>\n<\/div>\n<div class=\"col-sm-3 ps-sm-0\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/div>\n<div class=\"privacy d-flex mt-3\">\n <fieldset class=\"m-0 p-0 border-0\">\n      <legend class=\"visually-hidden\">Consenso al trattamento dei dati personali<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-516\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-516\" value=\"1\" class=\"acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data in accordance with your <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/82033330\" class=\"iubenda-nostyle no-brand iubenda-embed \" title=\"Privacy Policy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a><span class=\"ms-1\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n  <legend class=\"visually-hidden\">Newsletter subscription<\/legend>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-newsletter\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"checkbox-newsletter[]\" value=\"I would like to subscribe to the newsletter to receive updates on Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">I would like to subscribe to the newsletter to receive updates on Digital Marketing<\/span><\/label><\/span><\/span><\/span> \n<\/fieldset>\n<\/div>\n<\/div>\n<div class=\"spacing-l d-sm-none\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div><!-- end row -->\n    <\/div><!-- end container-fluid -->\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Our Services and Your Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Our range of services has become even more interesting:<\/strong> in recent years, our reality has grown. Old and new specialists have had the opportunity to be deeply trained and work hands-on, gaining <a href=\"https:\/\/www.antartika.it\/en\/agency\/certifications\/\" data-type=\"page\" data-id=\"6230\">certifications recognized<\/a> by industry giants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We embrace the new challenges of Digital Marketing<\/strong> with energy and determination: from <a href=\"https:\/\/www.antartika.it\/en\/web-presence\/\" data-type=\"page\" data-id=\"6248\">developing web pages<\/a> with cutting-edge frameworks to planning <a href=\"https:\/\/www.antartika.it\/en\/email-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/www.antartika.it\/en\/email-marketing\/\">Newsletter campaigns<\/a> and <a href=\"https:\/\/www.antartika.it\/en\/search-engine-marketing\/\" data-type=\"page\" data-id=\"6247\">Search Engine Marketing<\/a>, from proposing <a href=\"https:\/\/www.antartika.it\/en\/social-media-marketing\/\" data-type=\"page\" data-id=\"6250\">new social channels<\/a> to managing <a href=\"https:\/\/www.antartika.it\/en\/ppc-campaign-management\/\" data-type=\"page\" data-id=\"6249\">multiplatform PPC campaigns<\/a>, to structuring <a href=\"https:\/\/www.antartika.it\/en\/digital-marketing-consulting\/\" data-type=\"page\" data-id=\"6245\">consulting paths<\/a> and <a href=\"https:\/\/www.antartika.it\/en\/digital-marketing-training\/\" data-type=\"page\" data-id=\"6246\">training sessions<\/a> tailored specifically for the clients we work with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While our services can be very specific and often extremely specialized, <strong>they&#8217;re proposed with maximum integration in mind,<\/strong> allowing for the development of a <strong>unified and impactful online marketing strategy.<\/strong> At the same time, this strategy is<strong> tailored and personalized<\/strong> for each platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The result is reflected in the success of our clients. <\/strong>That&#8217;s why we&#8217;ve decided to <strong>gather our best projects in the <a href=\"https:\/\/www.antartika.it\/en\/case-studies\/\" data-type=\"page\" data-id=\"6085\">Case Studies <\/a>section<\/strong>, in order to demonstrate the effectiveness of our work in the field of digital communication with tangible and quantifiable data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who We Are and What We Share<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re proud of who we are and how we work, so much so that <strong>we&#8217;ve chosen to &#8220;put a face on it&#8221;! <\/strong>You can get to know a bit about each of us on the <strong><a href=\"https:\/\/www.antartika.it\/en\/agency\/about-us\/\" data-type=\"page\" data-id=\"7232\">About Us<\/a> page<\/strong>, where we share snippets of our daily work life (and more) from various members of our team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antartika&#8217;s team members greatly value <strong>technical education and constant updates<\/strong> in their respective fields. We consistently publish <strong>numerous insights and updates<\/strong>, categorized under the <strong><a href=\"https:\/\/www.antartika.it\/en\/insights\/\" data-type=\"page\" data-id=\"8723\">Insight <\/a>section<\/strong> for each author. But that&#8217;s not all: our <strong>Newsletter <\/strong>has also been completely revamped, and we invite you to subscribe at the bottom of the page!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re proud of our work and trust in our capabilities. We&#8217;re eager to <strong>contribute our skills to all businesses seeking support<\/strong> in the unpredictable yet exciting world of <strong>Digital Marketing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we&#8217;ve piqued your curiosity even just a little bit, <a href=\"https:\/\/www.antartika.it\/en\/contacts\/\" data-type=\"page\" data-id=\"6087\">drop us a line with your inquiry<\/a>, and <strong>let&#8217;s arrange an initial informational meeting to discuss your project together<\/strong>, with no obligation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antartika is reinventing itself to showcase the evolution of its offerings: a highly skilled, competent, and dynamic Web Marketing agency. Discover more about the upcoming changes! <span class=\"excerpt-link\"><a class=\"ms-1 understrap-read-more-link\" href=\"https:\/\/www.antartika.it\/en\/news\/new-antartika-website-exciting-updates\/\">Read more &raquo;<span class=\"screen-reader-text\"> from The New Antartika Website is Online, Packed with Exciting Updates!<\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":8590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[191],"tags":[],"class_list":["post-9563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"modified_by":"AntaUser3","_links":{"self":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/comments?post=9563"}],"version-history":[{"count":0,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/posts\/9563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media\/8590"}],"wp:attachment":[{"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/media?parent=9563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/categories?post=9563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antartika.it\/en\/wp-json\/wp\/v2\/tags?post=9563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}