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(Data updated as of 15/12/2018)
Is SEO really important? Does it yield results?
Many people are still convinced that simply publishing a website is enough to rank on search engines.
Our case study of CFP Trissino, a vocational training school in the province of Vicenza, illustrates how regular and well-planned SEO activity can greatly enhance the website’s ranking and yield tangible benefits.
The SEO Strategy for CFP Trissino
After the launch of the new website, which we curated and published in mid-2017, the client entrusted us with SEO activity starting from October. During the following period, the following steps were taken:
- Basic SEO optimization of all website pages
- Optimization of texts for the most relevant pages
- Creation of blog articles aimed at positioning CFP Trissino’s website for relevant keywords in its industry (e.g., “5 Reasons to Choose a Vocational Training School” or “What’s the Difference Between Professional Qualification and Professional Diploma?”).
Results in terms of ranking on Google
The results of these activities? The client managed to quadruple the keywords for which they were positioned and appeared on the first page of Google search results for competitive keywords in their sector:
As seen in the graph below, the keywords for which the website was positioned in search results progressively increased over time, except for a temporary dip coinciding with Google’s algorithm update in August 2018 (“medic update”).
What About Conversions?
The traffic generated from SEO efforts led to a significant increase in information requests from people interested in enrolling in the school.
Comparing organic traffic conversions obtained in the last two months (October and November 2018) with those obtained in the same period of the previous year (October and November 2017), there is a 331.58% increase:
Are you interested in improving your website’s ranking? Learn more about our SEO service.
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