“Well begun is half done”: in our Integreation Marketing method, the Integreation Launch represents the first and fundamental step in the development of any new project.
Three intensive brainstorming sessions led by our digital strategists, will support the key representatives from the main company areas (management, marketing, sales, and customer service) to:
- Define the starting point by identifying risks and opportunities, strengths and weaknesses;
- Shape clear, measurable mid- and long-term objectives;
- Outline the best strategy to achieve them.
Knowledge, experience, and consultancy come together, enabling the “agency & company” team to define both a real, data-rich starting framework and a realistic, aspirational projection of objectives, timelines, and the strategy to implement.
Brand
The specificity that makes the difference
We conduct an in-depth analysis of every aspect of your brand: from image to offering, from context to positioning. We facilitate dialogue between different company departments (marketing, sales, administration, etc.) with the goal of identifying any misalignments and defining a shared and consistent starting framework.
Target
Identifying your audience
Our expert facilitators will guide the working team in defining a representation of the ideal customer, their level of awareness at the moment they come into contact with the brand, and the journey they take online as they engage with the brand, its products, or its services.
Competitors
Competitor analysis
Knowing what your competitors are doing in the digital space is essential to understanding which direction to take. We conduct a detailed analysis of their website, online positioning, and presence on social media channels, with the goal of identifying areas for improvement and growth opportunities for your brand.
