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Do you have a B2B company and wondering if social media can help you boost your business? The continuous updates in this field are increasing the functionalities and potentials of the platform in a B2B perspective day by day. Continue reading the article to discover them all and learn how to leverage them for your company.
Those who work for a network of dealers or stores know well that they must build their communication with a dual objective:
- Strengthen their brand reputation
- Increase the visibility of their network in the territory
Unless you manage a chain, you will have a sales network that will undoubtedly present diversified and localized needs for the area of interest.
The more you can emphasize and respond to the needs of each customer in a personalized way, the more the collaborative relationship and mutual trust between you will grow, leading to a consequent increase in profits.
Do you want to understand how social media can play a key role from a strategic point of view? Read our 4 tips applied with excellent results in various sectors.
Increase the target’s interest in your world
Build a quality and coordinated company image.
The stronger your brand, the more it will attract the interest of the end customer. The increase in requests and interaction from B2C will, in turn, generate both requests from potential customers and a desire to share official content on their social channels from existing customers.
Your prestige will be their prestige and will only attract more end customers to their stores.
Make them feel part of your world
Dedicate space in your social communication to your customers.
Include targeted posts in your editorial plans to give visibility to your sales network.
Publish photos of their shop windows, talk about events organized at their stores, or share photos taken with their customers. Tag the store directly so they know about the visibility you are providing them.
If you ask for collaboration and material in exchange for free advertising, not only will you give them importance but at the same time, you will strengthen your relationship. Your company will benefit with a stronger and more cohesive sales network, increased sales, and enhanced brand reputation.
Give them secrets to grow their world
Create a Facebook group for your customers: a dedicated channel rich in targeted advice.
The goal of every store is to increase its visibility and reputation to attract as many customers as possible. Receiving practical marketing and communication advice to increase sales, sales statistics, curiosities, and topics to make their offer more appealing than the competition can only be extremely useful for them.
Do you want to provide them with this kind of support? Create a private Facebook group. This reserved space designed for your sales network will be a useful pool where they can find information and quality content, as well as many tips to optimize store management. Fostering the development of their world will only enhance your growth.
Give them targeted online advertising for their world
Structure a personalized and localized social promotion for them.
The budget that a store can allocate to communication is usually limited. For this reason, small stores often manage their social channels independently without the help of a professional. This often makes creating an effective and targeted sponsored campaign unfortunately unrealistic for them.
Offer them, in exchange for a minimum order, a digital and innovative campaign managed by professionals to enhance the communication of the individual store. This promotional campaign will certainly be highly appreciated.
This last point deserves a little more explanation to understand its potential.
For our clients, we structured a proposal that included the creation of 4 monthly posts with personalized copy and sponsorship in the local area for each participating store.
This advertising will leverage the brand reputation and fanbase of the official brand page, resulting in a lower cost/result ratio compared to the average achievable by individual store pages.
A strategic proposal with contained costs that will allow you to kill two birds with one stone. Continue reading to understand why.
Benefits for the participating retailer:
- Localized advertising managed by professionals
- Campaign output that reflects the brand reputation cultivated by the supplying company
- Increased visibility in the local area
- Increased sales in their store
Benefits for the brand proposing it:
- Wider brand diffusion in the local network
- Growth in the loyalty relationship with their customers
- Increase in minimum orders before the promotion
- Increase in orders from stores at the end of the campaign
- Potential increase in customer base
This promotion, for example, was applied to the retailer network of one of our clients in the jewelry sector. In exchange for a minimum order, by leveraging localized social channels, stores were able to increase visibility and sales in a targeted manner. This led to the spread of social brand awareness and an increase in loyalty to their network.
Here are some results they achieved in one month:
- People who viewed the posts in the local area: 8,700
- Interactions reached in the local sponsored campaign of a store: 826
- Average interaction cost per area: €0.07
- New potential customers found thanks to the promotion: 5
Interesting, isn’t it? Try applying our tips for your company too, and the results won’t be long in coming.
For strategic consulting tailored to your reality about social media and B2B companies, contact us!
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