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Pinterest can be a powerful social platform for businesses, but it’s often underestimated when it comes to generating website traffic. While it’s generally associated with recipe articles, DIY tutorials, and travel blogs, Pinterest actually covers a wide range of topics and can actively generate organic traffic in many different sectors.
With over 459 million active users per month, Pinterest represents a unique opportunity for an SEO Specialist to work on increasing website traffic volume.
Being an effective alternative to platforms like Facebook, Instagram, and even Amazon, Pinterest is a true search engine that offers ample space for creativity and storytelling. Inside Pinterest, Pinners can discover new ideas, activities, products, and services.
For this reason, many established SEO practices for search engines are also valid for Pinterest. Remember that Google doesn’t just provide text results in search queries, but also images, videos, and more.
In this mini-guide, we will discover some SEO tips applied to Pinterest and how this platform can help increase website traffic and improve search engine ranking.
First and foremost, we recommend creating a Pinterest Business account to fully leverage the opportunities offered by the platform!
1. Add the “Save” Button to Your Website
The first recommended element to integrate is the “Save” button. To do this, you need to implement HTML code on your website. This button allows users visiting your website to pin one or more images with the “Save” label directly to their Pinterest boards. The saved content will then be visible to other people, such as the user’s contacts on Pinterest.
2. Research and Select Keywords
Pinterest is particularly attentive to curating its feed based on user searches. In addition to classic keyword research and analysis tools (like Google Ads or dedicated tools like SEOZoom and SEMRush), Pinterest’s guided search itself is a fundamental tool to learn about the most popular search queries for each topic.
3. Explore Popular Topics and Categories
When performing a search, Pinterest ranks and divides topics into categories above the search results to make navigation easier and more functional for users. This also allows Business accounts to explore all relevant topics for their activity and discover specific keywords for creating new content.
4. Organize Your Boards with SEO in Mind
Boards offer a great opportunity to communicate to Pinterest how to categorize your products and/or organize your content. They are also one of the first things users see when they enter a profile for the first time. It’s advisable to name them with clear, precise definitions geared towards Search Engine Optimization. Additionally, a cover image that quickly identifies the theme of the content within doesn’t directly influence ranking but can help users understand the board’s theme more easily.
5. Optimize Pins with Precise and Relevant Titles
In this regard, it’s useful to include the keywords relevant to your business in the Pin titles. The more specific the titles, the more users are encouraged to interact with your Pin. For example, it’s better to use a specific and concise title like “Top Ten Pinterest Tips” rather than a simple and generic “Pinterest Tips.”
6. Include Detailed Descriptions for Each Pin
The description of a Pin provides users with a preview of what your content is about and is often the deciding factor in encouraging them to click through to your site. Including detailed, optimized, and personalized descriptions in your Pins helps Pinterest display your images in relevant searches.
7. Don’t Forget to Curate Images
Like any search engine, Pinterest also rewards valuable and useful content for users, in this case, images and videos. Taking care of their appearance is essential for achieving good results. Some tips? Use vertical images (the recommended format is 1000×1500, as stated by the platform itself), create collages that showcase different aspects of the Pin, and insert text or infographics within them.
In Conclusion
With the right attention, Pinterest can drive reliable traffic to the website of businesses of all sizes. Just following these seven tips can help improve the SEO of a Pinterest page, increase the audience, and establish brand recognition.
However, given the dynamic nature of the digital world, the best solution is to rely on an experienced team that can refine strategies based on results and constantly optimize all activities for an effective SEO strategy on Pinterest.
Want to know more? Consult our Introductory Guide to using Pinterest, or contact us!
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