All online activities have an environmental impact. Discover how you can reduce your digital carbon footprint. Read more » from Sustainable Browsing: Reducing Your Digital Carbon Footprint
Have you ever wondered if your website is performing as it should? We help you evaluate it (and improve it) through 6 simple questions to answer. Read more » from Website Analysis: do it in 6 simple questions
Studying how our brains make decisions can be incredibly useful for gaining prospects and new customers Read more » from Inside the Customer’s Mind – Cognitive Biases to Know for Marketing
StopHateForProfit is a dissent movement that involves halting advertising investments on the platforms of the Facebook family. Whether you agree with the protest or not, a business should never rely solely on one channel, and it’s essential to know the alternative channels to include and experiment with. Read more » from StopHateforProfit: Alternative Digital Marketing Strategies to Facebook
Here are some tips on how to use your digital tools during this extraordinary period to maintain your connection with customers. Read more » from Don’t panic: A Terrestrial Guide to Communication in the Times of Coronavirus
Here are a series of small changes we can make in our workplace to stop contributing, even in a small way, to environmental pollution. Read more » from #FridaysforFuture: How to Pollute Less for a Sustainable Office?
Six principles have been identified to explain what drives us to “say yes.” These principles are actually shortcuts that we often use automatically to avoid analyzing every pros and cons of our actions. But… what are these shortcuts? Read more » from “Yes, I’ll buy it!” The 6 Principles of Persuasion according to Robert Cialdini.
“User Generated Content” (UGC) refers to all those amateurish contents created or reworked by consumers/users and then disseminated through media channels. Discover how to leverage these contents for your Brand! Read more » from Participatory Culture and UGC: How to Leverage the Phenomenon of User-Generated Content.
Transmedia Storytelling is a process in which integral elements of a story can be found, though complete and satisfying in themselves, on different media platforms. But how can this method be used to tell the story of my Brand? Read more » from Transmedia Storytelling: How to Design a Story Across Different Channels to Create Engagement
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